Children'S Clothing Skillfully Borrow Others' Marketing Strategy

China move Sales are services. Children's wear shops are durable goods. How can they relate to each other? Please look patiently.

First, prepaid activities: it stipulates that in December 31st 08, a certain communication fee will be paid in advance, and it will be guaranteed for 09 years. Sale No less than a certain amount, you can enjoy a certain gift or gift prepaid card, so as to achieve two items, year-end rush performance; lay the foundation for the 09 year performance.

Children's wear season is strong, divided into spring, summer, autumn, winter clothing. Now parents want their children to be beautiful and cute. In order to turn live guests into familiar customers, familiar customers become loyal customers, it is recommended that children's clothing stores take the following preferential activities. Clothing can be sold in different seasons.

Activity 1 Discount The financial crisis is also there!

Small ticket can enjoy 10% discount on the spring sales price at that time. If customers pay the spring dress deposit in advance, customers can enjoy 20% discount at the time of the spring sales discount, the purchase price is 30% for the winter wear, and the balance should be filled back when buying spring clothes. If the spring clothes are not satisfied, the original deposit can be refunded. Similarly, when buying winter clothes and spring clothes, they can buy 10% summer clothes, which can be reduced by 10% on the basis of the above payment, and the deposit is reduced by 20%. Rules: where we buy winter clothes and buy spring clothes in our store, we must keep shopping.

Financial crisis, so preferential!

Supporting work: we need to register correspondingly for customers, and explain that it costs a little bit. Some business areas are larger and business time is longer. Customers can receive customers' deposit. At the same time, we must tell our customers that the original price or the high discount sale when the clothing is just listed, and the discount will gradually decrease after the season. Customers can choose different discount period purchase according to the actual situation.

Spring clothes will be on sale soon. This activity can be launched immediately, and all winter customers can be turned into spring clothes repeat customers, and so on.

Two, according to different target groups set up a set meal: for college students to launch the dynamic zone; for business people to launch Olympic packages. 365 days a year, there are many children's birthday every day. Naturally, parents will buy children's clothes for birthday gifts on their children's birthday. For this purpose, the following activities can be carried out:

Activity two birthday shop every day - children's wear shop

Rules: every day, our shop prepares children's birthday suits and other clothing combinations for a full moon, a hundred days, a birthday and a school festival. Parents can choose different combinations according to the situation. There are 2 sets, 3 piece sets and 4 piece sets. According to the different combinations of customers, the shop will give different value birthday cakes separately.

Explanation: this activity should be widely known, and it can be associated with sales brand birthday cake merchants. In fact, it is "buying children's clothing to give cake"; of course, selling cakes must be a "buy cake to give children's clothing" activities. {page_break}

There is a custom for grandpa and grandma to send a full moon, a hundred days or a birthday to their grandchildren and grandchildren. The local agents sell children's cars, children's clothing and toys together to these special customers, with sales of around 1000 yuan each.

The sale of rice, the revelation: when selling rice, in addition to picking up the stone inside the rice, it will also note the number of customers who buy rice, the time to buy, and estimate when the rice jar will be empty. When the rice is finished, he will deliver the rice to the door. In this way, our children's shopkeeper or shop assistant should remember children's birthday and register.

Three, integral calculus activity, for its customer points, one dollar per consumption, one point, year-end bonus points to exchange points. By comparison, they win the prize by adopting a comparative fashion. Customers enter the mobile website, find their own bonus points, enter the receiving address, and the courier will send the prizes to the door free of charge. Therefore, we can do integral activities.

Activity three welcomes the great points of the ox year

Rules: customers who buy children's clothing or other products in our store can take part in a total of 390 points per customer for a spring festival gift. The higher the score, the greater the value of the prize. After the Spring Festival, there will be another purchase action. In addition to the normal score, 50 points will be given again. "61" can enjoy a holiday gift before the children's day. The higher the score, the greater the value of the prize.

Interpretation: for children, the Spring Festival and the 61 is a big festival. This activity links two festivals promotion. The level of integrals can be worked out according to the sales situation of storefront.

Activity four: meet the ox year, winter vacation painting (composition) competition

Rules: in order to activate children's winter vacation, children who buy children's clothing from parents in this shop can participate in the "painting competition" in the year of greeting the ox and winter vacation, and each child can provide at least one entry.

The competition will be collected until 18 p.m. on January 25th. The work will be evaluated by local authoritative teachers, and six will be announced at the beginning of the month. The first prize will be awarded, the two prize will be two, and the three prize will be three. A set of unequal value learning items is presented. At that time, the spot raffle will be held. Customers who buy our children (Xiaolong Harbin) children's clothing can participate in the raffle. The prize is Lantern Festival necessities Lantern Festival.

Explanation: raffle is another propaganda, attracting popularity and eyeballs.

Activity five greet the year of the ox.

Rules: all children who buy children's clothing from parents in our shop are allowed to shoot and print a new set of children's wear digital photos after their parents' approval. One of the most beautiful billboards is selected in our shop's publicity column. Parents who buy children's wear are voted on the list. The most votes are children's company Xiaolong Harbin's "beautiful baby", which can get a set of school supplies.

Interpretation: girls may participate more in this activity.

The above activities can be used alone or at the same time. If the effect is not, it is to know that people are too few, so we must let as many people know that we are going to have activities. If 100 people take part in an activity, 1000 people will know it. 1000 people will know that they have to publicize among 10000 people.