The Pioneering Story Of Dali San Lang

Wang Tuan knows that he is still far away from success, but "the road is coming out, and doing things does not give way to their own way of thinking." He has been writing his own business story.

Wang Tuan is not at all like. business Man, but he is a businessman. The University of chemistry and computer double degree graduates gave up studying abroad and traveled far from Xi'an to Shenzhen. In prosperous Shenzhen, though he earned only around 2000 yuan a month in the first few months, he was very confident and confident. He said that many people sold the cloth for sale as a handicraft, so it was expensive. He found a new position in it: keeping the same product level, lowering the price, and putting the price on the same level. Arts and Crafts Combined with practical products.

　　 Partnership with parents

Wang Tuan graduated 2 years ago. In the past 2 years, he did IT. industry It does not involve management and operation. In Xi'an, which is described as "suitable for work is not suitable for starting an undertaking", Wang's regiment, who does not "settle down", feels depressed.

Wang Tuan family had a small workshop in Xi'an, which made all kinds of cloth -- quilt cover, tablecloth and curtains. In many tourist destinations, many foreign and Hong Kong and Macao tourists use their products as collections of handicrafts. As Wang Gang said, "10 tourists will pass through, and eight or nine people will stop to watch, and 6 or 7 will buy our cloth."

However, in Xi'an, after all, only small business can be done. If it's in Shenzhen, which is "close to" with these tourists, is it possible to make a big deal? In early 2010, when Wang Group arrived in Shenzhen, she borrowed a loan from her parents and signed a cooperation contract with them. In business, we should only be partners.

　 Retail is not a permanent solution.

The first step in Shenzhen is the market survey. He found that cloth prices in Shenzhen were very expensive, even for some low quality goods. Comparing with the goods, he found that many of his goods could not be found in Shenzhen - this should be the selling point of his own market.

Since it is different from the market goods, can it be accepted by the customers? He rented less than 10 square meters of berth in a new shopping mall and put out some of the goods. The location of the mall is slightly higher than most of the shops in the east gate. Although it can not match the big shopping malls, it can also attract some new mid-level people.