Ling Lanfang'S Wealth Life

He is the representative of Fengyun and Zhejiang businessmen.

As chairman of the road holding group, Ling Lanfang, a full-time college student, has not been a guest professor or doctoral supervisor of many universities.

He once wrote poems on the occasion of Bai Yansong's auspices of the Zhejiang and Zhejiang forum, and skillfully embedded in the four words of "Fengyun and Zhejiang Merchants".

For the title of Confucian businessman and poet, he shook his head. "When I was 17 years old, I entered the factory to do cocoon delivery. I experienced great ups and downs. My position is that I am a worker, and I am a laid-off re employment entrepreneur."

Ling Lanfang was once called the "Huzhou wonder" by the mayor of Huzhou.

Huzhou is a mild place, so it would be more appropriate for Ling Lanfang to represent this water and soil merchant.

There are too many media to interview. He is always used to euphemistic refusal.

"You are my little fellow and alumni, you can ask!" our dialogue began like this.

Ling Lanfang, one of the "Silk Road" working clothes, put down his information and welcomed the rise from the books and newspapers at the table.

"Are you wearing real silk?" greeted Ling Lanfang.

"China is a large silk country. More than 80% of the world's silk products come from us, but China is not a strong silk country.

In eighteenth Century, the meritorious service of the United Kingdom presented a Chinese scarf to the queen as a glory. But now many celebrities wear Hermes silk scarves around their neck.

I have visited the United States, and every big international product has silk elements. Why does China not have such a big brand? "Ling Lanfang's dream is to make people like Chinese silk.

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The manufacturing base of the silk road is mostly old equipment acquired.

"When you drop your pants, you need equipment, too." Ling Lanfang started the business of innovation.

His first goal is "silk reeling automation, weaving digitalization, clothing branding, internationalization of home textiles" to be completed before retirement.

Over the past few years, people saw him throwing money into the silk technology pformation and felt that Lao Ling was "Crazy".

Because silk is especially "not obedient", slip will produce chromatic aberration.

The silk road has overcome the international problem of slipping by technological innovation and gained exclusive patents.

"Now, just give us a scan or remake picture of high-precision pixels, and you can restore the realistic and brilliant patterns on the silk fabric without fading."

He said that this is a major innovation of traditional silk.

Today, he is one step closer to his dream.

"Silk Road" home textile brand "Huan Sha" store went to Hangzhou Tower shortly before.

This is Ling Lanfang's breakthrough point in the pformation and upgrading of enterprises.

Ling Lanfang has long started thinking about how silk can also enter the terminal sales market.

"Huan Sha" home textile is his first high-end brand.

Ling Lanfang wants to make the terminal of the product more sophisticated. Besides the home textiles, he will also set foot in other fields.

Huan Sha is planning to enter the first class shopping malls in 20 first-class cities this year. It is expanding across the country with the speed of opening a new store almost every week.

Now he has gradually tasted the sweetness of doing business. "Making the pition from Zhejiang to Zhejiang is the beginning."

"Transformation and upgrading are reflected in two smiling curves".

"We Zhejiang merchants were originally export-oriented economies, basically making semi-finished products and finished products exports. Now the pformation takes brand and domestic demand, which will enhance the industry's quality."

Ling Lanfang believes that the era of low-cost foundry has passed, and labor costs, land and resource costs and other factors are forcing enterprises to upgrade.

"We must pform the traditional manufacturing industry into an advanced manufacturing industry."

This is what Ling Lanfang mentioned in his proposal last year when he participated in the Zhejiang businessmen forum.

"Transformation is not so easy. The pformation and upgrading of the" Silk Road "will take 20 years and step by step.

Ling Lanfang set a timetable for the pformation of enterprises, first of all, five years to pform old equipment, old technology, old varieties and old market.

Ling Lan Fang spent 150 million yuan to build a silk industrial park in Linghu, and spent a lot of money to buy Zhejiang Yi textile digital textile Co., Ltd., and bought dozens of sophisticated patent technologies at once. "Although it has invested a lot, it can add about 1000000000 yuan in marketing revenue and tens of millions of dollars in profits.

The output value has increased by 25 times.

He summed up the pformation of the enterprise into two curves, one is the smiling curve of the enterprise, "the operation of the enterprise is going through three processes: R & D, manufacturing and marketing, and what I emphasize is R & D and marketing.

Why does Wahaha's mineral water sell well? It's not how good the water is, but how well the marketing network is doing.

Let the two sides rise, the two ends are warped, and the enterprise smiles.

The other is the product smile curve, the main technology and culture, "the product's technology content and cultural content determine the product market."

The reporter asked: if there is money, will capital into other industries, or towards the path of capital investment?

He answered simply, "No.

Industry is the foundation of the industry. The road to the silk road is still long. I have not enough time.

"The brand I mentioned before is all for hundreds of years. For example, Motorola used to make car radios, such as Boeing aircraft and Chanel. These brands are able to stand the test of time, so we have to step forward. The development of Zhejiang businessmen depends on industry. We must not abandon the most fundamental manufacturing industry."

Reporter's notes

Ling Lanfang, who likes math, please don't call me a poet.

The office is opposite to the alma mater "Huzhou middle school".

He said that when he was young, he worked in other districts and counties. Every time he went to school by boat, he would bow deeply and express his thanks.

Ling Lanfang, wearing a "Silk Road" uniform, wore a gift form on his hand when he spoke to Audi.

A chairman of a fortune 100 million never buys a luxury item. His personal expenses are no more than 20 thousand yuan a year. The biggest expense is buying books, and this expenditure does not exceed 2000 yuan a year.

Ling Lanfang's widely known hobbies are mathematics and poetry writing.

"A few days ago, I got the math test of Jiangsu roll in the college entrance examination this year, and it took 20 minutes to solve some of the big questions."

Speaking of this, his face was full of happiness.

This examination paper generally reflects "very difficult".

The most striking aspects of his office are the couplets on the wall, "Silk fish rice, bamboo tea sword pen, and landscape tower bridge children's humanities".

"At that time, I asked for an antithetical couplet to be improvised, and all the words and phrases were ready. I thought of arranging the words one by one according to the horizontal and oblique lines. It was just the complete embodiment of our Huzhou."

Everyone who knows him knows that he loves writing poetry. Ling Lanfang said he loved classical literature and his grandfather. "Grandpa is a private school gentleman, and he left behind a pile of old books. When I was young, I liked to read ancient prose at the age of seven or eight. Though I didn't understand the meaning of it, I was sure I was influenced by it."

Once a school invited Ling Lanfang to write a song for the school song, he declined.

"This is not my job, writing poetry should be sentiments, and I do not like to become a new word, strong sorrow and writing."

This interview also talked to Ling Lanfang about "working emperor" Tang Jun.

Ling Lanfang said: "I really don't want to comment on my academic background. I think Tang Jun's definition of success is biased.

Lao Tang said that success is self pcendence.

I think this is not appropriate, it seems very inspiring, very consistent with the appetite of entrepreneurs, in fact, too subjective, too self, too idealistic.

He did not like the success that Tang Jun defined. "Success needs objective evaluation. It is the common people and the society.

The standard of judgement is the proportion of the person's dedication to and contribution to the society. If the dedication is greater than the demand, it will be successful.