The Discussion On How To Integrate Aesthetic With Modern Fashion Trend Is Becoming More Urgent.

< p > modern fashion is imported from Europe, but with China's national strength becoming stronger, the discussion on how Chinese culture and aesthetics blend with the modern fashion trend is becoming more and more urgent.

Entering the twenty-first Century, China's economy has entered a period of rapid development. China's "a target=" _blank "href=" //www.sjfzxm.com/ "dress less than /a" has been developing in a diversified way. At the same time, the process of globalization of Chinese fashion brands is accelerating, and large brands of international brands have entered China.

China's fashion brand has only 10 years of development history, and is still in its immature youth.

Its development is not like the developed countries such as France and Italy. It is a top-down fashion democratization process, but a bottom-up pformation and upgrading.

Therefore, Chinese culture, China a target= "_blank" href= "//www.sjfzxm.com/", "designer /a", how to make more voice in the international trend has become the main topic of the third "China fashion creativity forum" held in Guangzhou recently.

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"P >" red cotton international fashion city "every year will invite all kinds of fashion activities and" a target= "_blank" href= "//www.sjfzxm.com/" clothing "/a" conference, inviting international stars and celebrities to participate in the performance.

Bu Xiaoqiang, general manager of Hong Kong International Fashion City, is the helmsman of the red cotton fashion international fashion company. In recent years, the fashion pformation and innovation operation of the red cotton fashion city has been widely recognized by the industry.

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< p > he elaborated on the support for the development of China's fashion brand along with the rapid development of the market and the fashion driving force of the international brand development. "The difference between the tangible value of our local brand and the international brand is not very big, but the other is intangible cultural value, such as brand culture.

China's fashion brand must first base itself on the domestic market, share the fruits of economic development while boosting economic prosperity, and further expand its market territory with multi brand diversification strategy.

At the same time, conditional fashion brands or designers try to go abroad, seek opportunities to open up international markets, cultivate high value-added brands and serve the international fashion market.

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What is p fashion? What is fashion? How much do people know about fashion? "This requires us to build a platform for fashion communication so that consumers can experience fashion, feel fashionable and pursue fashion, and affect more consumers to buy and identify designers' creativity and products. Fashion is not price positioning, fashion is not necessarily expensive, so we must guide the concept of consumption.

Through associations, creative parks and other forms, fashion creative talents will be gathered together to form a resultant force to integrate fashion and creative resources.

Bu Xiaoqiang said.

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