CIIIC Outdoor Sports Shoes Sales List Released

< p > recently, the "eighteenth national marketing leading brand information conference" organized by the authoritative CIIIC CIIIC (China industry information publishing center) of the "a href=" //www.sjfzxm.com/news/difang/20140415/381863.html "National Bureau of Statistics" < /a > subordinate authorities, has announced the sales lead brand list of China's outdoor sports shoes Market in 2013 (2013 franchised stores). The top three brands were captured by CAN TORP (kentupu), TOREAD (TOREAD stores) (Pathfinder) and Colunmbia (Columbia (Columbia store)), and the top two were Chinese local brands.

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< p > expert analysis shows that while China's outdoor market is growing at a high speed, the outdoor sports shoes market has also entered the era of the Three Kingdoms era, forming the pattern of the three brands of international brand, local brand and sports cross-border brand.

According to the report released by CIIIC, the development of outdoor market tends to slow down in the past two years, but for outdoor brands, the threshold for the future will be higher and higher. Although some sports brands and foreign trade enterprises enter the outdoors through cross-border pformation, there will not be a large number of brand influx.

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< p > industry analysis shows that the average growth rate of the "a href=" //www.sjfzxm.com/news/caijing/20140415/381868.html "China outdoor products < /a > market over the past 10 years is over 40%, and the terminal retail sales amount from 10 billion yuan to over 20 billion yuan.

With the intensification of market segmentation, climbing shoes, mountaineering boots, hiking shoes, tracing shoes and multifunctional shoes occupy one place in the world.

In the European market with a high penetration rate of outdoor sports, shoes account for 25% of the sales of outdoor retail markets.

In China's outdoor footwear market, mountaineering shoes and hiking shoes are the most powerful and most popular, and multi-functional outdoor shoes are the most widely used.

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< p > CIIIC (China industry enterprise information distribution center) is an authoritative institution specially issued by the State Statistics Bureau to release information and other important information of major industries and enterprises in China.

Based on the authoritative data background of the National Bureau of statistics, the center adopts a scientific statistical analysis method to comprehensively monitor the market changes and pay close attention to the development of enterprises. By providing information release, industry enterprise statistical yearbooks and market analysis reports, it provides a strong basis for the scientific decision of government departments and enterprises and an important < a href= "http://sjfzxm.com/news/index_x.asp" > /a >.

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