Five Key Points Of Clothing Store Location

　　 Couture Site selection 1. floor selection

The lower floors, the better. On the first floor, everyone who enters the mall is directly confronted with it, so naturally it has the highest chance of dealing. Because shopping mall doesn't always go to the top floor from the first floor. So the loss of people on every floor is amazing. So it is no exaggeration to say that for every floor level, the loss of shoppers may be half the loss (except for shopping needs and targeted customers). So if possible, the lower the floor choice, the better the business will be.

　　 Clothing store site selection Item 2. choice of entry

It's also a floor. The closer to the entrance, the better. The entrance to the first floor is the gate. The entrance to other floors is basically the escalator. So the closer to the two places, the better the position is, preferably in the first place up to the best position. Then, if the location is up and down, which one should we choose?

The answer is naturally an elevator, which is naturally the one on the right-hand side. Because of the habit of Chinese walking, everyone is walking on the right hand side. So when an elevator is not clear in everyone's direction, everyone will naturally go to the right direction.

　　 Location selection of clothing store 3. container Choice

The answer is the one with the wall, the side hall that can put the high cabinet and the middle island cabinet which can not put high cabinet. The answer is the former, because the high cabinet can display the image of the clothing brand well, and also give the consumers a direct impression. At the same time, the more important point of the high cabinet is that it can show the effect of the suit more conveniently, so if it is possible, it must choose the side hall near the elevator.

Whether it is looking for street shops or department stores, it can be said that the location of the corner is the best location, because the location of the corner has many aspects of the crowd, so there is a great advantage in the flow of people. The conclusion is: Phnom Penh, silver corner and elevator!

To open a good clothing store, it is necessary not only to have new ideas on clothes, but also to choose a site that is very important. The successful site selection represents half the success. How can we choose the right location correctly for the novice? How can we see the quality of a shop site?

　　 Location of clothing store 4. shop orientation

The front door of the shop is also oriented. This is related to local climate and affected by wind direction, sunshine intensity and sunshine duration. In the southern cities, the shops facing the West will be exposed to the sun. If there is no air conditioning in summer, it will be bad for customers to enter the shops because of the heat. Installation will undoubtedly increase the expenses. Only by setting up arcade buildings or awning outside the shop and improving ventilation design in the shop can the disadvantage factors be reduced. In the northern cities, shops facing the northwest are more susceptible to cold winds and are not good for customers to shop. All these factors will have a great impact on the store.

In addition to this, it is best to choose the corner and crossroads. Some locations are often very ideal. They are usually located at the fork of two streets, which can produce the "corner effect". The advantage of the corner position is that it can increase the area of window display, and the flow of people from two streets is gathered here. There are more pedestrians patronizing, and more than two entries can be used to alleviate the crowding. But since the shop is located on two streets, which side of the shop is the main gate, it becomes a very important problem. The general practice is to choose a street with less traffic flow as a side door.

The store is located on the front side of the Trident Road, the store is very conspicuous, and is also considered to be the ideal location of the store. Shops in this advantageous position should pay attention to their strengths. The decoration at the front entrance of the store, shop signs, display windows and so on should be carefully designed to catch customers' consumption psychology and attract the pedestrians to the shops.

Of course, it is not for you to apply mechanically. If you do not have any innovative spirit, I will advise you to consider whether it is really suitable for opening a shop.

　　 Location selection of clothing store 5. person flow calculation

Nowadays, people in general know that calculating the volume of the next person before opening a store, mainly includes the number of people who go through the store on average, the ratio of the number of people coming to the shops, the proportion of shoppers visiting customers, and the average purchase volume of each transaction. This can estimate the income of a month, but if you want to make money quickly, the risk will be considerable. You can also consider opening shops in mature business circles, but the cost will be larger. It mainly depends on what kind of store they plan to open. If the high-end, as far as possible to mature business circle and high-end crowd living nearby. It depends on your own vision.