Chen Hui: We Need To "Scratch The Bone" And Start The Brand Of "Wenling Shoes".

On the 17 day, the Municipal Federation of Political Consultative Conference and industrial and commercial circles carried out research on the construction of industrial real estate and small and micro parks in the areas of Ze, Dashi, Chengbei and other places, focusing on the idea of building a shoe town with characteristics in Chengbei street.

)

Since the construction of Characteristic Towns in the province last year, the North Street has begun to conceive.

The construction of characteristic towns, and five hundred or six hundred mu of land reserved in Heng Tang and nine places.

The CPPCC Committee members believe that the construction of the characteristic town of shoes is likely to become a breakthrough point for the survival and development of small and medium-sized shoemaking enterprises in our city.

At present, the manufacturing technology of many shoemaking enterprises in our city has made breakthroughs.

The quality is not inferior to some big brands, but the biggest deficiency is that the brand is not strong and the marketing is restricted, so that the product can not sell the high price, and then try every means to reduce the cost, which makes the outside think that "Wenling shoes" is "low and small scattered".

In this way, a vicious circle was formed.

If the shoe characteristic town can "

"Branding" is the best thing to do.

Chen Hui said at the symposium that from the current situation of shoe industry in the whole city, it is true that when the need for "scraping the bones and curing wounds", the idea of the characteristic town of the North shoe industry has a foundation and conditions, and it is entirely possible to do well.

The other members of the Federation of industry and Commerce carried out this activity, which fully reflected the decision of the municipal Party committee and the follow-up of the CPPCC's performance.

Of course, since we start to do a job, we must not do anything about it.

In this process, Chen Hui hoped that members of their own enterprises should give full play to their respective advantages, take good lead, be good leaders and participants, and put forward more targeted opinions for Chengbei street.