A AOKANG That Burns Out Of Shame Is Different.

World clothing shoes and hats online news, AOKANG, a leader in the Chinese footwear industry, has a saying that words must be believed and deeds must be done.

"Integrity" is the pass for AOKANG to build the vision of "100 years AOKANG global brand".

In the view of Wang Zhentao, chairman of AOKANG investment holding company, integrity is the root of AOKANG's market based and trustworthy customers, and is the core of AOKANG's sustainable development.

To this end, in the AOKANG enterprise, "every word and faith" is a rule that every new employee must know. It is the motto of Wang Zhentao, mounted on the wall of his office.

AOKANG integrity 30 years to create "century AOKANG global brand" pass

To read the excellent culture of 5000 years in China, honesty and credit is an inherent virtue of the Chinese nation for thousands of years.

Honesty means sincerity and honesty; faith means commitment and credit.

A philosopher says, "man without faith is not known."

Because of this, integrity has long been regarded as a weapon for consolidating the power of the Chinese rulers of all dynasties.

Guan Zhong, a famous political scientist in the spring and Autumn period, said in "Guan Zi Shu Yan" that "kings are valuable and honest.

The integrity of the world, the knot.

Meng Zi and Yi Yun: "sincerity is the way of heaven."

It can be seen that the ancients attached importance to honesty and credit.

A AOKANG burned by shame

Wu Xiaobo, a famous writer, wrote in his masterpiece, "thirty years of agitation", "from 1978 to 2008, there was such an ethnic group in Chinese commercial circles: they were born in a wilderness, not barbarous, temperament, drifting, persevering and courageous.

No fear of fate can be forbidden to break through all rules and principles.

The "they" in Wu Xiaobo's mouth is "famous merchant" known as "Eastern Jews" - "Wen Shang".

If it is said that, with the dividend of reform and opening up, Wenzhou's small commodity economy in 80s will be ready to start, and the factory mode of the former shop will emerge. Leather shoes, lighters, clothing, electrical appliances and other manufacturing industries are coming to the forefront. Wenzhou's model has seen its embryonic form since then, and Wen Shang has stepped onto the stage of history.

At that time, Wang Zhentao, who was only 20 years old, saw business opportunities. He pformed from carpenter to "go to sea", and began sourcing leather shoes from Wenzhou, then shipped them to Ezhou, Huanggang and other places in Hubei, and began to live as a boss during the day and sleep at the floor at night.

However, with the domestic sales market demand blowout and supply in short supply, the "counterfeiting and counterfeiting" has quietly formed in Wenzhou.

Leather shoes in Wenzhou are famous all over the country with "one day shoes", "morning and evening shoes" and "weekly shoes".

For a while, the "Wenzhou fake" notoriety came unexpectedly.

As time goes on, the crisis of Wenzhou's poor shoes has finally erupted.

In August 8, 1987, the indignant citizens of Hangzhou gathered in the Wulin gate square Wenzhou's inferior shoes collected from Nanjing, Shanghai, Hubei and other places to build up a hill. They burned the more than 5000 pairs of Wenzhou shoes with a big fire.

For Wenzhou, this fire is a "shame fire". It burns not only Wenzhou shoes, but also the brand reputation of the city.

The subsequent chain reaction of the "disgrace fire" has more directly led to the avalanche of the reputation of the footwear industry in Wenzhou, and many shoe companies in Wenzhou have failed.

When the city gate was on fire, it hit the pond fish. At that time, Wang Zhentao, who was selling leather shoes far away in Wuhan, was not spared. The leather shoes valued at about 200000 yuan in the counter were confiscated directly by the local industry and Commerce Bureau.

"Man can be defeated but not defeated."

This "shame fire" has made Wang Zhentao lose the first pot of gold accumulated over the past few years.

But Wang Zhentao has not failed.

In the face of heavy losses and unfair treatment, Wang Zhentao borrowed tens of thousands of yuan from friends and filed a lawsuit with the local industrial and commercial departments in order to prove that his products were not fake products and counterfeit products, and finally won the credit lawsuit.

"Although only 2000 yuan has been paid back, the important thing is to win credibility and prove that Wenzhou people are not nothing but what the outside world is saying."

After this lawsuit, Wang Zhentao clearly realized how important the integrity management is in the market, and even planted the seeds of entrepreneurship in his mind.

"If we want to reshape the image of the footwear industry in Wenzhou, we must rely on good faith management, pay close attention to product quality, create Wenzhou's own famous brand products, and win the trust of consumers."

In August 8, 1988, Wang Zhentao returned to Wenzhou to start with a borrowed 30 thousand yuan, and founded the Yongjia Olin shoe factory (AOKANG predecessor).

"Without faith and without knowing it, AOKANG must be in good faith."

For integrity, Wang Zhentao, who has been hit by the "shame fire", is deeply aware of the fact that "honesty is the foundation of establishing a career, and how far away from good faith, how far AOKANG can go."

Many people have asked me, what is the secret of success in AOKANG's thirty set? I want to tell you that AOKANG has no secret in its operation. If we really need to study it deeply, there will be two words -- "honesty"!

Honesty is the golden rule.

As Wang Zhentao said, since its establishment, AOKANG has not forgotten its original intention for 30 years. It has set up a company with sincerity and sincerity, adhered to the integrity of products, customers, industry and society, and has remained a lot of good faith in AOKANG's 30 years of development because of its integrity.

The product is AOKANG's No.1 Project.

"Comparing AOKANG to a tree, then products are roots.

Only the roots are deep enough to make the products excellent.

In AOKANG's view, product quality can not tolerate a single fault. Quality is the life of an enterprise.

"At present, the direct loss caused by quality problems in China's manufacturing industry is about 200000000000 yuan per year, and the indirect loss caused by product quality problems is more than 1 trillion yuan for downstream industry, loss of market share and pollution control.

Product quality is the core competitiveness of the real economy. If we want to achieve the pformation from Chinese manufacturing to China, China's speed to China's quality change, and Chinese products to Chinese brands, then upgrading the quality of products is an inevitable choice for China's manufacturing industry.

When it comes to the quality of products, Wang Zhentao has both great pity and great responsibility.

"The fire of shame" in 1987 is still lingering in mind and can not be forgotten.

It is always vigilant to AOKANG.

Because of this, AOKANG has established the "product is the first project of enterprise" since the first day of business, and Wang Zhentao's two "cut shoes" story makes every AOKANG people bear in mind and become a classic case of AOKANG's strict quality control.

In 1998, AOKANG attended a fairs. The fashionable leather shoes attracted many businessmen.

A foreign businessman stopped for a long time and picked up a pair of leather shoes and asked Wang Zhentao: "is this real leather? The real leather can not produce this effect."

Wang Zhentao, without saying a word, found a pair of scissors, three, five, two, cut the leather shoes and handed them to the foreign businessmen. "Sir, you are an expert. Can you help me identify the leather or the fake leather?" the foreign businessman was surprised by his move, took the shoes to make a fine comment, and finally nodded, "real leather! Real leather! This effect is made of real leather. Great! I'll have your shoes."

The second pair of shoes was in 2000.

AOKANG has produced a number of leather shoes, but some of them have not been properly labeled.

When sampling inspection, some workers did not attach importance to it, and thought it was no big deal.

Wang Zhentao once learned, once again scissors, without hesitation to cut more than 180 pairs of high-grade leather shoes, and displayed in the industrial park, so that all staff queuing to visit.

The workers shed tears.

Wang Zhentao said to the workers, "cut off your shoes and lose some money.

But for AOKANG, the biggest asset is the trust of consumers, the brand of AOKANG.

To deceive consumers is to deceive ourselves, and we must not do anything to kill them.

A thousand miles, 56 yards of shoes for Xinjiang customers.

While maintaining product integrity, AOKANG also adhered to customer integrity.

In April 2014, a village cadre in Urumqi, Xinjiang released a "global shoe" post. It was said that a villager in Hotan Prefecture, Xinjiang, was troubled by the 56 feet of "big feet".

Once the "shoe tie" was released, AOKANG first contacted the village cadre Yang Guoqiang who posted the post, and promised to make a pair of shoes for Hu Hu duo wood free of charge.

To facilitate better shoemaking, AOKANG staff specially sent the foot measuring device, and grasped the basic information of his feet length, foot width and foot girth.

After getting the size, AOKANG staff began to look for the right mold, but things were far more difficult than imagined: 56 yards of shoes were 3 yards larger than Yao Ming's feet, and the design was different from the ordinary shoes, and the shoe factory did not make raw materials for 56 yards of shoe last. It contacted the relevant suppliers, but the supplier also said that there was no such big shoe last, almost all the phone calls from all the suppliers. The answers were negative. If the re mold proofing was made, it had to go through various procedures, and the manpower, material and financial resources it invested were only a pair of shoes. Is it really worth it?

But after hearing this, Wang Zhentao immediately instructed the relevant staff: "since making a promise, we must keep our promise, not only to make a pair of shoes for Hu Du wood, but also to customize a pair of shoes that can meet daily needs and help him work better."

After many efforts, the relevant staff finally found a shoe last manufacturing supplier willing to open the mold, specifically to create 56 yards of shoe last.

At the same time, in order to complete before the winter comes, designers have worked overtime, repeatedly revised, and consulted many information about the large version of shoes. Considering the low temperature in winter and spring in Hotan Prefecture, designers also carefully added a cashmere pattern for cotton shoes.

In October 30, 2014, Hu duu received AOKANG's 56 yards of cotton boots specially designed for him.

This simple villager is not good at expressing, but can hardly conceal the joy of his heart. He thumbs his thumbs and wears new leather shoes to fill the village.

"Product 4" upgrading strategy to create ingenuity products

The only constant in the world is change.

With the upgrading of consumption concept, consumers' pursuit of product quality is becoming more and more intense. They are no longer satisfied with simply having a pair of shoes that can be put on their feet in the past, instead of putting forward better requirements for fashion, comfort and quality.

Therefore, in order to better meet the needs of consumers, in October 28, 2015, AOKANG launched the "product 4" upgrading strategy, that is, the fourth generation upgrading plan of the product: the aim is to achieve the pformation and upgrading of products through intelligent information integration, intelligent analysis, intelligent innovation, intelligent research and development, intelligent manufacturing.

In order to firmly grasp the "nose" of product quality, AOKANG openly recruited high-quality suppliers for the whole world, and signed a contract with the national footwear quality supervision and testing center to establish a third party evaluation system and formulate strict quality inspection standards, providing support for the implementation of "product 4" upgrading strategy and "supplier growth plan".

In addition, the "product 4" upgrading strategy will also set up specific solutions, such as fashion buyer department and super shoes farm, with a view to accurately pforming consumer demand into new samples in combination with market information and trend.

"Product is the soul of an enterprise, and it is also the carrier that links us with customers and society."

Wang Zhentao emphasized, "AOKANG creates fashion, and products are carriers of fashion."

Product value is the carrier of value creation; AOKANG sticks to integrity, and product is the carrier of good faith.

In the final analysis, the development of AOKANG is inseparable from the development of products.

In August 8, 1987, more than 5000 pairs of inferior Wenzhou shoes were burned in Hangzhou's Wulinmen square.

In order to meet people's growing material needs and boost the landing of the "product 4" strategy, AOKANG has made great efforts in recent years to increase R & D investment and production capital investment, import footwear technology, and make intelligent products to increase the added value of products, so as to make the products more vitality.

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It seems that "the quality of products is linked to the consumption, consumption, housing and consumption", which is linked to the industrial layout and upgrading of production links.

In reality, there was an embarrassment for buying a smart toilet lid and rice cooker abroad. There was also a problem that China could build atomic bombs but failed to build ballpoint pen cores.

The contradiction between the growing needs of the people and the imbalanced development of the imbalance has become increasingly prominent. In particular, we need to improve our product quality as the starting point for our enterprises to create products with ingenuity and take the growing needs of people's lives as the development goals of our enterprises.

In AOKANG production workshop, "intelligent manufacturing" has been better explained: in the cutting process, automatic scanning machine can automatically scan and cut the leather; in the leather sewing process, the computer roller car instead of the traditional sewing machine, the workers only need to control the pedals, and the roller can complete the sewing work of the leather automatically; in the bag link, shoes are placed on the intelligent equipment, the manipulator can replace the manual to shape the leather package last, and more than ten seconds can complete the past worker's ten minutes' work.

In the field of R & D, AOKANG introduced PLM system to better integrate R & D resources, improve the internal effectiveness of new product development, and speed up the docking market.

And has developed GPS positioning shoes, nano health shoes, oxygen circulation breathing shoes, discolored shoes and other 10 kinds of functional footwear products.

The new compound antibacterial agent and antibacterial shoe material, straight through type wet and breathable health shoes and comfortable breathing shoes are identified by the new products at the provincial level, and their technical level is at the advanced level in China.

Among them, "straight through type of wet and breathable health shoes" is included in the national Torch Plan of 2014. "Nano health shoes" won the excellent award of the China Light Industry Federation science and technology award, and the "step shoes" won the excellent award of the leather and shoe technology award.

In August 8, 1988, Olin shoe factory was set up (AOKANG's old appearance, AOKANG when starting business).

While providing good products, AOKANG still does not forget to improve the consumer shopping experience at all times.

In February 22, 2018, AOKANG's first intelligent store opened and the C2M experience hall was unveiled in Wenzhou.

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A total of 3 shopping patterns are provided to customers, so that customers can freely choose according to their individual needs.

You can either purchase stock or enter the C2M custom area to get one person, one shoe last and one shoe "high-end private custom".

If customers feel that buying shoes online is not good enough, there are not enough styles in the shops. There is also a touchable electronic screen "cloud shelf" in the shop, which has a shoe map which is far beyond the store stock. It is for consumers to choose shoes online and try shoes on line.

In addition, the intelligent identification system set up in the smart store, through the face recognition technology, obtains customer gender and age information, and through the analysis of sales behavior, obtains different consumer groups' purchase shoes preferences.

The analysis can be accurate to a customer's number of times to shop, the number of shoes to buy, browsing preferences, accurately grasp the preferences and needs of consumers, so that shops can react quickly.

"All sales behavior should be based on the consumer perspective.

Under the background of the "Internet +" era, personalized consumption will be the trend of consumption in the future, so that user demand driven manufacturing has become an industry trend.

For AOKANG, from the traditional "mass production + mass marketing" industrial era, it has changed into a consumer oriented "demand customization + big data marketing + Intelligent Manufacturing" mode, which not only responds to the supply side reform of the state, but also provides consumers with a better consumption experience, with a view to win the trust of consumers and achieve win-win results.

There is no way to be honest but true in business.

Looking back at the development history of AOKANG in the past 30 years, it is also a history of struggle between China and private enterprises and unity of knowledge and action.

It is precisely because of the strict quality control of product quality, AOKANG has won the "National Quality Award", "China's leather shoes industry brand logo" and other honors.

And has grown into a comprehensive group of industries across the 4 major sectors of shoes, real estate, finance and biology. The comprehensive strength of enterprises has been the top 500 of China's private enterprises for many years.

Wang Zhentao firmly believes that "honesty and trustworthiness" is the source of AOKANG's foothold and the source of its development. AOKANG has flourished in the past, and AOKANG will flourish in the future, so as to finally achieve the vision of "one hundred years AOKANG global brand".

At the same time, AOKANG will continue to provide consumers with high quality products and services, and strive to promote structural optimization of the industry, boost the quality of China's economic development, and make a satisfactory answer for consumers and the state.

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