Several Apple Industry Chain Leaders' Performance Doubled In The First Half Of The Year, Consumer Electronics Peak Season Is Coming, And "Fruit Chain" Is Coming?

      After half a year's downturn, the A-share Apple industrial chain is quietly warming up. Wind data shows that in the past month, apple concept index has basically recovered to the level at the beginning of the year.

Behind the recovery is the performance support of "fruit chain" company. According to the statistics of 21st century economic report, as of August 24, 34 of the 45 Apple concept companies in A-share have announced their performance forecast or interim report in the first half of the year. On the whole, fruit chain concept company's growth was gratifying, with 22 companies achieving net profit growth.

Among them, the electroacoustic component manufacturer Gongda electroacoustic (002655. SZ) is expected to achieve a net profit growth rate of 1220.5% - 1484.6% in the first half of the year, taking the first place in the growth rate of fruit chain plate. In addition, the net profits of battery manufacturer Xinwangda (300207. SZ) and panel supplier BOE a (000725. SZ) also increased by more than 10 times. According to the published data, only one company, Jinfu Technology (300128. SZ), was in a loss state in the first half of the year.

Although the plate is quietly warming up, but from the performance of individual stocks, the high performance of individual stocks is not mainly brought by Apple business, and the previously sought after fruit chain leader has not broken away from the low share price. In the case of hot spots in the secondary market, apple concept plate has little good news release.

One thing to look forward to is that as Apple's autumn launch is approaching, there has been a lot of news about the new iPhone in the market recently. According to the 21st century economic report, the apple supply chain has started to stock up at the end of June.

This is good news for the apple plate. Many analysts believe that with the advent of the consumer electronics peak season in the third quarter, a number of new models are about to be released, and the performance elasticity of Apple's industrial chain is expected to gradually release in the second half of the year.

Fruit chain leader makes a lot of money

At the end of July, Apple announced its third quarterly report of this year (up to the end of June), with revenue of $81.434 billion, up 36% year-on-year; The net profit was 21.744 billion US dollars, up 93% year on year.

Under the double blow of the global epidemic and the shortage of chip supply, Apple's profit in this quarter still reached a record high in the quarter, greatly exceeding market expectations.

Apple relies more on Chinese market and made in China. What kind of report card has A-share industry chain companies delivered?

From the current situation disclosed by the China Daily News, different from the two-level differentiation of other sectors, the overall growth of A-share fruit chain companies in the first half of this year was better. Among the 34 companies that reported performance, more than 60% achieved net profit growth. In addition to the 10 times growth rate mentioned above, Suzhou Gucheng (002079. SZ), goer shares (002241. SZ), Zhengye Technology (300410. SZ) and Changdian Technology (600584. SH) and Wansheng (603010. SH) doubled their net profits.

Gongda electric voice, the fastest-growing company, said that in the first half of this year, the company strengthened its market development and further optimized its product structure, thus increasing the proportion of sales of products with high gross profit margin.

In the face of investors' questions about whether to receive new orders from Apple mobile phone, Gongda electric voice has not made a positive response. According to public information, the company is a component supplier of several Android TWS manufacturers. With Apple's TWS headset sales expected to decline, the market has high expectations for Android smart headphones, which is also considered to be an important support for the growth of electroacoustic.

Xie Guanhong, chairman of Gongda electroacoustic, said at the 2020 annual performance presentation meeting that "it is expected that TWS earphone brands will still have a good development in the future, and the development of TWS headphones will play a positive role in Gongda's performance."

In addition, among the two companies with a 10 fold increase in net profit, BOE mainly benefited from the continued strong demand and the shortage of raw materials such as IC, which led to the continuous shortage of supply, and the prices of various products such as it and TV increased to varying degrees. In the first half of the year, xinwanda's mobile phone digital lithium-ion battery module business continued to grow, but the high net profit was mainly due to the increase of non recurring profit and loss.

Although the overall performance is better, the market is still worried about the growth of the fruit chain“ The performance of the "three giants" has attracted much attention from the market, but the data shows that it is mixed.

Golfer shares realized a net profit of about 1.56-1.8 billion yuan, an increase of 100% - 130%; Lixun precision (002475. SZ) achieved a net profit of about 2.92 billion yuan - 3.3 billion yuan, an increase of 15% - 30%; Lens technology realized a net profit of 2.31 billion yuan, an increase of 20.7%. Compared with the first quarter of this year, the growth rate of the three companies slowed down in the first half of this year.

At the recent institutional exchange meeting, Lance technology frankly said that at the beginning of this year, new development and challenges appeared in the industry. The company actively responded and actively adjusted to achieve the task of not being slack in the off-season, so as to prepare for a more prosperous season in the second half of the year“ In the current industry environment, it is relatively good to achieve such growth. " The company also said that in order to ensure the delivery of core products in the second half of the year, the company started to prepare in advance from the second quarter, including the recruitment of production staff and capacity optimization.

Can the peak season boost the market

From the performance of the secondary market, due to a lot of "black swan" events in the fruit chain plate in the first half of the year, investors fled one after another, and the wind Apple index was once at a high point, falling nearly 20%. Since July, the plate has risen quietly and basically recovered to the level at the beginning of the year.

"The recovery is due to the preparation of Apple's new products in the third quarter. Apple will produce products in advance one quarter before the new iPhone, so as to prepare for the hot sales after the launch." Lin Zhi, chief analyst of witdisplay, told 21st century economic reporter.

With Apple's autumn launch approaching, the high-profile iPhone 13 series is expected to appear. Recently, it has been reported that in order to recruit large-scale employees to produce new machines, iPhone OEM manufacturer Honghai Zhengzhou factory once again raised the internal recommendation bonus to 12700 yuan, which is directly double the original RMB 6000 yuan.

On August 24, a lance technology insider also told the reporter of the 21st century economic report that "the company's recruitment efforts are particularly strong. Production capacity is very sufficient, orders can not be done, the current situation of the company is like this. "

However, from the performance of individual stocks, in addition to gol shares, the stock prices of LANs technology and lichen precision still have a big gap compared with the beginning of the year.

Market participants attributed this to the lack of unexpected surprise performance in the fruit chain, which reduced the demand of secondary market, so the price went down accordingly.

Let the bullet fly a little longer.

If some fruit chain companies are preparing for the peak season in the second half of the year and lead to a slowdown in performance, can the decline in the current secondary market be reversed when the consumer electronics peak season comes and the iPhone 13 series products are released?

From the company's reaction, the attitude is relatively optimistic.

At the recent investor exchange meeting, Lance technology said that the overall continuous growth trend of the global consumer electronics market has not changed, and the change of end customers in the market is dynamic“ The rapid growth and development of global consumer electronics head end customers shows that the market is gradually improving, and it is not necessary to be too pessimistic about the annual business climate. From the positive data of the company's semi annual report, the company has continued to prepare for market changes. "

Lingyi Zhizao (002600. SZ), which expects a slight decrease in the first half of the year, also said, "from the perspective of North American big customers, the volume of orders in the overall market of customers is concentrated in the second half of the year, and the strategy is more focused on promoting the next generation of upgraded products, making the second quarter a product preparation period. At present, North American major customers expect the overall business volume is in the second half of the year. From the perspective of operation, the company is in the process of actively promoting climbing and mass production. The company still has certain confidence in the annual performance. "

But for the hyped secondary market, in the case of increasing uncertainty of mobile phone demand, rising prices of raw materials and shortage of chips, can fruit chain company still achieve more than expected results?

The answer may not be known until after Apple's autumn launch.