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Attracting Young People &Nbsp; Top Luxury Fashion Survival.

2010/5/20 10:58:00 35

On January 1, Dior, on the day of the exhibition of women's fashion week in Paris, many guests from St Petersburg, Jakarta, Abu Dhabi and Monaco flew to Paris to watch the show.

Of course, they are not just looking, but also shopping.

Rich ladies and expensive ladies in these countries seem to have a crazier taste in advanced custom fashion.

Last year was a challenging year for luxury brands. Traditional consumers were gradually withdrawing from the market. They were becoming more and more picky about their advanced dress and began to choose more economical clothing. Consumer groups were more unstable than ever before.

The traditional US European consumers are not as strong as they used to be, but the wealthy from the Middle East and Russia have gradually replaced them, and the luxury consumers in these countries often have the nature of conspicuous consumption.

In addition, designers of advanced women's clothing also face two big problems: when young people all over the world are pursuing leisure and comfortable style, how can luxury luxury clothing be accepted by the younger generation?

How to reduce the cost of high quality clothing?

All this forced the fashion designer to rethink.

Some brands, such as Valentino and Givenchy, attract young female consumers by grabbing star red carpet clothing, such as Armani, Gucci, and Versace, to close the distance to young consumers by introducing new casual outfits.

In the late 80s, luxury brands such as Louis Vuitton Mo? T Hennessy, if they were not restructured through acquisitions, had a great chance of death.

Large companies will adopt multi brand strategy to enhance the effectiveness of brand portfolio.

There are still young consumers who still hold prejudices for advanced women's clothing. They think they are conservative. So the designers of advanced women wear their garments to make them easy to match. The jacket of Balmain can be fitted with a J. Crew T-shirt, and it is also very reasonable. Such a convenient mix and match wind is the pursuit of young consumers.

Now customers are much smarter than before. For example, the wedding dress of $10 thousand and the wedding dress of $1 million, even if the wedding dress of 1 million dollars is pretty, consumers will weigh it again and again.

Therefore, whether the quality price of garment is consistent is also a problem that consumers value very much.

In addition, in order to attract young consumers, new media publicity is also essential, such as Facebook and Twitter, which are often used by luxury brands nowadays to enhance the image of brands in the minds of young consumers.