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Dalang's "Business Platform" Continues To Write The Legend Of Wool

2010/7/8 9:36:00 62

Wollens

On the morning of July 7, 2010, the first news conference of the Ninth China (Dalang) International Wool Textile Fair (hereinafter referred to as "weaving rendezvous") was held in the Great Hall of the people in Beijing.

At the press conference, the Organizing Committee of the "weaving conference" formally announced that the Ninth "weaving trade fair" will be held in Dalang town on October 30th -11 2.


Chen Shujin, vice chairman of the textile industry association, deputy director of the consumer products division of the Ministry of industry and commerce, Wang Wei, director of the China Textile Industry Association, Sun Huaibin, vice chairman of the China Textile Industry Association, Chen Weikang, vice president of the China Fashion Association, Wei Lin, vice chairman of the China Fashion Association, Liang Yong, assistant secretary of the Dongguan municipal Party committee, member of the Party committee of the Beijing Municipal Administration of industry and commerce, Wang Ying - Yu, Deputy Secretary General of the Dongguan municipal government, Liu Xue - Chun, Secretary of Dalang Town Committee, and chairman of the town people's Congress. The deputy secretary and mayor of Dalang Town Committee, the director of the ninth Organizing Committee of the weaving Association, and other relevant leaders and news media of the Organizing Committee and Industry Association have a total of about 100 ginseng. China


"Big wool weaving" pformation and upgrading results show prominence


In 2009, Dalang seized the forced mechanism brought about by the financial crisis, took the initiative to turn danger into opportunity, and accelerated the pformation of the wool textile industry's economic development mode.

The great wool textile industry has been the first to break through in the test, and the trend has been rising, the structure has been optimized and the competitiveness has been further improved. The five gratifying changes have been achieved: first, the development of the industry has been going against the trend.

In 2009, the gross industrial output value of wool weaving enterprises in Dalang increased by 19% over the same period last year, and the gross export volume of woollen goods increased by 37%.

In the first half of this year, along with the improvement of the national economic situation, the wool weaving industry grew rapidly, and the gross output value of wool fabric above scale increased by 71.7% over the same period last year.

The two is the realistic and comprehensive pformation of the development mode.

In 2009, the company continued to purchase more than 1000 CNC looms, totaling more than 6200 units.

This year, Dalang has introduced policies of encouragement and support, and has instruct enterprises to accelerate technological pformation through means of financing.

There are more than 20 enterprises in the town planning to purchase 3000 CNC looms within the year. It is estimated that the total number of CNC looms will be nearly 10 thousand this year.

The three is the pformation of product structure from OEM to self design of its own brand.

Invest about 50000000 yuan, build a fashion design and creative area of woolen garments in the wool weaving area, and gradually improve the "six big" public service platforms, such as R & D, quality inspection, personnel training, information consultation, exhibition logistics and financing services, so as to effectively promote the optimization of product structure and further increase the rate of private brand.

Over 80% of the town's wool weaving enterprises have set up the design department and R & D department, including more than 1000 senior and senior designers. In March 2009, Dalang was listed as the only "China sweater fashion trend publishing base" by the China Fashion Color Association.

The four is the further improvement of industrial concentration.

The financial crisis eliminated a small number of backward processing factories, but the number of wool weaving enterprises above Designated Size continued to increase. In 2009, more than 30 large scale wool weaving enterprises increased, and a number of leading wool weaving enterprises emerged such as Ying Qi Industrial Co., Ltd.

The resources of woolen fabrics are quickening to gather in the wool weaving area, and the industrial concentration is further improved.


At present, taking the Lane head community as the center, a 8.9 square kilometer weaving business district has been formed, and 5 wool specialized streets have gathered more than 2600 production and marketing enterprises.

The five is the further extension of the industrial chain.

A number of enterprises producing and selling CNC looms have been trained, attracting 8 CNC loom production enterprises to settle down, and producing more than 2000 CNC looms per year.

At home and abroad, 44 brands of CNC looms have set up offices in Dalang, including Japan's Island spirit and Stoll of Germany, forming a professional market for woolen machinery.

In 2009, the number of CNC looms sold in Dalang reached 28 thousand and 900.


"Business platform" continues to write the legend of wool


As an international business platform for witnessing and promoting the development of Dalang's "weaving industry", the "weaving trade fair" of the Republic of China has gone through nine sessions of development. Its scale is bigger than one session, and its effect is better than that of one session. It has become the most famous and influential trade and gathering at home and abroad.

In 2009, under the influence of the international financial crisis, the eighth "weaving trade fair" was successfully held. The four day exhibition attracted more than 120 thousand professional buyers at home and abroad. About 10% of them came from Hong Kong, Macao, Taiwan and overseas. This "weaving trade fair" won the "2009 China industry brand exhibition Jinding Award".

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In October this year, Dalang's "weaving trade fair" will be held for the ninth time.

In order to further enhance the professional level of the exhibition and promote the exhibition to go further and better on the road of pformation and upgrading, the exhibition will be hosted by the Dongguan Municipal People's government, the China Textile Industry Association of the International Trade Promotion Committee, the China Wool Textile Industry Association, and the Dongguan Dalang Town People's government and the Dongguan wool textile industry association. With the goal of "holding a higher level, broader activities, deeper integration and better actual results", the theme of "cooperation and win win" will continue to be set up as the main venue of China's long Mao Trade Center, the three sub venues of the Guangdong wool weaving Market, Fukang road and Fuhua North Road, and the comprehensive carrier and brand platform for promoting the development of the wool industry will be carefully constructed.


As early as April this year, preparations for investment promotion, publicity and promotion, and special events planning have been carried out in an all-round way and achieved certain results.

First, the supply of mechanical booth is in short supply.

With the popularity of the eighth exhibition, the total bookings of this exhibition have exceeded 80%.

In view of the large gap in the machinery exhibition at the eighth exhibition, the organizing committee has increased the number of machinery booths on the basis of last year's booth planning. However, from the current booking situation, the supply is still in short supply, and many enterprises will not be able to get booths.


It is understood that sales of Dalang CNC looms are popular thanks to the support of local governments.

In recent years, the Dalang Town Committee and the town government have issued special support policies to encourage enterprises to speed up the purchase of CNC looms and carry out technological pformation, thus promoting the sale of CNC looms.

In order to comply with the development idea of "accelerating the formation of mass effect of large-scale numerical control looms", the organizing committee plans to expand the scale of the exhibition and further increase the number of machinery booths to meet the needs of enterprises.


Two, the weaving ceremony will never end.

In January this year, the main venue of the "weaving trade fair" in Dalang, China, was awarded the first batch of 4 "Dongguan factory direct selling centers".

The planned area of the direct selling center is about 30000 square meters. At present, 48 enterprises have been stationed in the field. The on-site packaging is basically completed. The publicity campaign has been launched in full swing and will be opened in August this year.

After the completion of the direct selling center, it will not only enhance the visibility of the trade center, but also enhance the reputation of the "weaving trade fair". It will also bring a steady stream of visitors during the exhibition and closed exhibition, thus making "weaving rendezvous" a truly never-ending event.


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Three is the online design competition to create a good result.

The third online design competition has just received 257 entries, 31 more than last year, and more than 600 thousand hits online.

In addition, the "2010 China (Dalang) International Fashion Trend Conference on woolen garments" and "Eighth China (Dalang) wool garment design competition" and "Summit Forum" and "business and merchants docking conference" will also be organised during the exhibition.


In the autumn of October, the Ninth "weaving rendezvous" will be held again.


 
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