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How Can Foreign Trade Enterprises Turn To Domestic Businesses To Succeed In E-Commerce?

2010/7/15 14:03:00 67

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Foreign Trade Domestic Sales

July 15th, along with

RMB

The US dollar appreciated 0.7% against the US dollar.

This is undoubtedly given.

foreign trade

The enterprise is a serious blow, and among the many foreign trade enterprises, the footwear industry is more sensitive to the exchange rate. The fluctuation of the RMB exchange rate has touched the critical point of the domestic shoe industry.

Faced with such a situation, shoe companies have come up with corresponding marketing strategies, and most of them have shifted from foreign trade to foreign trade.

For the domestic market

Test the water.

However, there are many problems in foreign trade to domestic enterprises. This is not simply changing the trading objects and venues. Instead, it is equivalent to the two venture, which has completed the three operations of "order, production and delivery" in the past, and become a complete enterprise that needs preliminary research, market understanding, product design, brand promotion, finding sales channels, and even dealing with the hidden rules of the market.

Here we summarize the problems of export to domestic sales: difficulties in sales channels, how to promote brands, where customers come from, sales volume and so on.

From the existing practice, foreign trade enterprises have to establish domestic sales channels, mostly with shopping malls and supermarkets.

retail

Business cooperation, enter shopping malls and supermarket shelves or hire their counters.

However, the rules of the domestic commodity retail industry are quite complicated. Pure profit and run are bound to be "threatened". In the face of the practical obstacles of business super channels, powerful foreign trade enterprises also build their own sales network in the form of opening stores or organizing dealers in layers.

This approach can prevent manufacturers from being "exploited" by commercial super companies, and has large space for independent operation. However, the cost is quite high and the risks are great.

If we say, "brand must be hit."

However, many enterprises spend a lot of money on advertising and still do not build their brands. The key to brand is to meet the needs of consumers, but a lot of products that respond to consumer demand can not do it. You say brand is innovation, but the risk of innovation is too high, and too many products are on the market, so that a traditional enterprise wants to stand out and it becomes more and more difficult.

Faced with limited channels, brand promotion is blocked, what is the shoe industry's best? It must be the most difficult problem before shoe makers.

However, with the development of Internet in China has reached a completely new stage, e-commerce has become the focus of the development of shoe industry, building materials industry and so on.

At present, e-commerce is the most successful in retailing. Taobao can be said to be the leader of Internet sales, and its price will be much cheaper than that of stores. It will greatly satisfy consumers' mentality of good quality and low price.

In the online wholesale industry, Alibaba is no doubt a precedent for success. He is the largest purchase wholesale market in the world; and for shoes wholesale website, shoe wholesale web, international shoe industry network, shoe city, China shoe network and so on.

If you are a shoe manufacturer, what kind of shoes do you choose to cooperate with and how to achieve it?

In view of these queries, relevant media have invited experts and businessmen to discuss. According to experts, we should choose a website with strong stability and high popularity, which can help businesses realize brand image display, proxy investment, timely shipment and so on.

Business affairs

Platform.

And through its website popularity index to make its brand spread rapidly, so as to enhance their brand effect, brand sales will have sufficient protection.

As for the topic of foreign trade to domestic sales, people who are benevolent, and wise men see wisdom. My personal opinion is that the most important problem still depends on channel construction, that is, the construction of market network.