International Brands Must Grasp Marketing And Create Brand In The International Market.

Recently, two messages about internationally famous brands have made me feel sad.

First, South Africa.

Sports marketing has always been the most important marketing tool for international sports brands.

Although the current world cup in South Africa is relatively lacking in the history of those exciting scenes, there is no one at present.

The arrogance and arrogance of international brands may be somewhat disregarded by Chinese consumers who already have the largest luxury market share in the world.

But international brands are hard to understand for their brand's noble status, extraordinary taste and perfectionism, or for many Chinese brands and consumers.

It is said that the main reason for the Prada family's disagreement with the sale of shares to Chinese buyers is that the Chinese will make the Prada's style worse.

In their view, brand is a cultural symbol integrating religion, culture and aesthetics. It is a symbol of honorable status, a perfect embodiment of high quality craft, and a fashion culture trend. Their brands have noble lineage and can not be married to ordinary people.

Prada's refusal, from another perspective, is a warning to our Chinese brand merchants. In the past, the practice of brand operation by imitation, plagiarism, rough manufacturing and low price competition seems to have been impracticable.

If we want to buy an international luxury brand to run, we must have a genuine way to make brand.