Nike Plans To Enter China'S Second Tier And Three Tier Cities

The Chinese men's basketball team arrived in New York recently to participate in the first international basketball Carnival jointly sponsored by Nike and the American Basketball Association.

Nike is planning for the future development of China's second tier and three tier cities, striving for the status of China's largest sports brand.

"The Chinese market now accounts for 8% to 9% of Nike's global sales and has become the largest market outside the United States.

In the next few years, we can expect greater development.

We have reason to believe that the Chinese market can achieve rapid and further expansion.

We are trying to make Nike the first sports brand in China. This not only refers to basketball, but also includes other world sports, including football, running and even rugby, "he fully affirmed the current situation and Prospect of Chinese market.

For the next development plan in the Chinese market, he said he tried to popularize Nike products to China's second and three tier cities, so that more people could easily access Nike's products.

"Our goal is to continue to move forward in China and expand product marketing cities.

Nike products have been well promoted in the first tier cities such as Beijing, Shanghai and Guangzhou, and then extended to second tier and three tier cities.

Through the way of distribution and partnership, the sales network of products will be expanded, and the links with Chinese youth will also be strengthened. "

Danson believes that the Chinese market can promote the creativity and innovation of Nike products, and will also improve the innovation process made in China.

Danson's definition of the Chinese market is "dynamic" and "dynamic".