Octopus Paul: My Marketing Can Not Be Duplicated.

This will be my last prediction. World Cup Now.

July 12, 2010, the Orb Hallson aquarium in Germany. Photographers from home and abroad set up long guns and short guns, and the flashing lights continued to flicker. I'm a little dizzy, you know, this feeling is wonderful. I want to win the prize on Oscar. I knew that the moment that belonged to me was coming! I recovered my excitement and did not hesitate to climb up to the Spanish flag. Familiar water jar, familiar flash lamp, familiar media friends.

In the previous prediction career, I have held numerous forecasting conferences on behalf of the Orb Hallson Aquarium (in fact, the number is clear, but this expression is more in line with my identity), every time I am the protagonist. In 2008, I predicted that the European Cup would be praised as a "prediction emperor" with a near win result. In July 2010, I went on to fight again, but this time is the world cup that attracts worldwide attention. I am no stranger to such a high-profile scene, but today's meaning is different from the past, because today I will challenge myself and usher in my own. L Ora Di Punta 。

Most of the media reporters who came to the interview could recognize them. They reported to me two years ago, and some journalists came from nowhere. A reporter's friend said that it is better to say that it is a celebration meeting rather than a meeting today, because they believe in my judgment, just like your Chinese corn believes in Chun Ge. In fact, I was sleepless last night. The Spanish team won the championship. I was quite sure of it, but I was still sleepless. My reporter should know my brilliant resume: in the 2008 European Cup, I guess six, I was confident enough in front of such a brilliant transcript, but what kept me awake all night was the miss. Why at this moment, I will never forget the loss of my mind. I can summon up lessons before I can face up to the future. There is no shortcut to my success. People see my glory, but I do not see my reflection on setbacks.

Why am I in the world cup? hit rate Up to 100%? Soccer commentator Liu Jianhong said it was because my Secretary (aquarium breeder) controlled the feed in the forecast box. This answer is amateur. I believe in my intelligence, intuition and professionality, and I have good training. This is it. Tang Jun said that his success could be duplicated, but my success could not be duplicated. I do not doubt that anyone can guess six in the European Cup, and there is no doubt that there are people in the World Cup eight guess eight, but can they guess the outcome of the European Cup and the world cup at the same time?

Those gossip media like to dig my bottom and ask if my resume is true. Let me predict China's stock market and property market, and expand on my N eating method. In fact, I would rather talk about something deeper, like Bussiness and Marketing. The economic foundation determines high-rise buildings, and business decides everything. Even if I deceive everyone, can you deny the commercial miracle I created? Your new marketing magazine is the first media to explore marketing with me.

Fundamentals

Many people ask me: why do you choose to predict the world cup? This is a strange question. What games are more attractive than football in the world? NBA is played by Americans, table tennis is played by Chinese, taekwondo is played by Koreans, sumo is played by Japanese, bullfighting is played by Spaniards, and only the language of football is the world. Some people argue, why don't you predict the outcome of the Olympic Games? Oh, My God! So many gold medals, you want to kill me? I am prophetic, not prophetic.

The world cup is the biggest casino. It is a football fan who gambles. Some gamble, some gamble, some people gamble, some people gamble and have no children; the world cup is also the biggest emotional outlet, some are happy, some are crying, some are desperate to commit suicide. Some women do not understand that fans are crazy, but they have to admit that they are probably the most capable consumers in the world. When Merkel cheers her arms, you will know its commercial value. There are too many events in the Olympic Games, both personal and collective, just like a hodgepodge. Unlike the world cup, there is a strong sense of game and drama, which easily stimulates the audience's G-spot.

Why do I have to play a prediction? A comment on the Internet has touched my heart. "Because we have seen the helplessness and craving hidden inside the fans, when this helplessness and desire reach a certain level, they totally do not care to turn to an octopus." On the big stage of the world cup, many predictions come up, but the public is full of doubts about them, thinking they are child care or ulterior motives. Moreover, when a person is a football fan, his prediction must have some preferences. Let's predict the Argentina team's 0 to 4 defeat to Germany. Can you say it is possible? I am an octopus from the German aquarium, but I am from Italy. I look at football with a global perspective. So I surpassed the emotion and could predict the result with reason and calmness. It is because I am an octopus, not a person, so I will surpass Messi, C Luo, Rooney, David Villa, Kaka, and become real "superstars".

I am familiar with the blue ocean strategy. I want to be an octopus swimming in the blue sea. The world cup prediction industry is very developed. Many Gambling company are doing this. They have a group of highly competent professionals. Two years ago, I predicted that the European Cup's chances of success would be 83%. If the forecast was taken as a product, the product would be quite famous and also had a large number of fans. If I don't grasp the great business opportunity of the world cup, I will be the "two" next time.

I am also well versed in the theory of location and I know how to differentiate from others. However, this differentiation must be based on its own advantages. For example, the wolf is supposed to eat sheep. You must let him eat the octopus in the sea. How can he not drown? The aquarium is where I work and live. I can't "live in the hall and think about the sea". Any business mode is going to land. This "land" is the OBO hausen aquarium. The OBO hausen aquarium is my bread and butter, bringing more tourists to it and making my food better. Let me predict that the world cup itself is a kind of differentiation.

Although I am fully confident, Bussiness is Bussiness and can not be careless. Before any great marketing strategy is formulated, four W - Why, Who, Where and When are to be solved, and I am no exception. Many people in the world cup sit in front of the TV to watch the game, which will inevitably affect the business of Orb Hallson aquarium. Therefore, the first W is very simple, that is, to find a way to make their buttocks move to the OBO hausen aquarium for money to play. Second W is naturally me, because the aquarium only has my ability to predict. The third W is the OBO hausen aquarium. Its income has increased and my treatment has increased. The fourth W we ponder for a long time, finally decided to choose the German team in the group matches and the next few games. The prediction is not too much, too much will increase the intensity of the forecast work, and too little is not convincing.

Nevertheless, I must think of what to do in case of failure. It is predicted that, like other products, its satisfaction is positively related to product quality. The degree of product defect is zero, and its satisfaction will reach 100%. Even a flaw will become the reason for consumers to abandon, and from then on, the business foundation based on satisfaction will collapse. So, anyway, I have to predict the accuracy of the one hundred percent points in the world cup. Therefore, we set up a huge Analytical team. They set up a mathematical model based on detailed data and intelligence to judge the trend of a game.

At this point, many people will be disappointed: originally, the prophetic emperor we worship is planned. In fact, those so-called celebrities and celebrities have not been planned. Your country is best at the "God making" movement, to see how many big and small "gods" you have created, and your "God" has a common feature, falsification or mistake, and still does not recognize it. It always uses new mistakes to cover up the old mistakes. I really appreciate the honesty of my team's principal member, Ms. Anna Portman: we have a team planning. I do not deny this. Some people say that I am from England. Well, I admit, I am from Italy, and I apologize for this false resume.

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Why did I guess in the first few games that the German team won more? If the Chinese team is playing in the top 16, you will want it to lose and play badly, and you want it to win. Besides, I believe Beckenbauer, Loew and Kahn are just like you believe in corn. The most important thing is that the Orb Hallson aquarium visitors are mainly Germans. If I predict correctly, will they arouse a strong resonance? What we provide to people is what they really want. Isn't this the highest state of marketing? It sounds a little mysterious, but you can understand it when you think it over.

As for the prediction of semifinals and finals, it can not be decided by emotions. You can use emotion to impress people, but your fundamentals must be 100% good so that you can win the respect of others. Even if we can't do 100%, we can get the respect of others if we have enough sincerity to admit our mistakes. I have no objection to "making God", but I am against making false gods, even if they are passive. That's why I want to apologize to the public through the new marketing magazine.

Wet relationship

"Wet" is a word I like very much, though it is easily interpreted by people with ulterior motives as "salty". The reason why I like it is that it is closely related to the environment of my life, warm, humid and comfortable. At the Orb Hallson aquarium, I live and live in peace with other ethnic groups, just like a well ordered community. Whenever people refer to the word "wet", my heart feels moist and warm. I call this relationship between man and man, octopus and octopus a "wet relationship". Some social media like to confuse "wet relationship" with "wet marketing", which makes me laugh and cry. In Chinese fashion, the word "wet" is sold. "Wet" is a state, marketing is only a subsidiary product of pursuing this realm. Just like someone running for president, maintaining a "wet relationship" with voters will naturally win the support of voters. A presidential candidate asked me to predict whether he would be elected. I politely declined, because I think he would be better at predicting me after "wet relations". Obama knew this very well, so he became president of the United States.

Business and politics are actually brothers of one parent, and the relationship between "wet" has not been created. How can marketing be effective? That is to say, it has not yet established a good communication context with consumers. How can they expect you to pay for them? It is for this reason that I refuse to do product placement on Facebook. By the way, Facebook is a good tool for establishing "wet relationship".

I heard that in your country, a director named Feng Xiaogang took over the table when he filmed "if you are the one" because of too many product advertisements. Chinese netizens are very mean to swear. Xu Jinglei has taken a moving film called Du Lala's promotion. Han Han did a good job. He never created placement advertisements in his blog. He would rather lose a few Ferrari, and he would not sacrifice principles for business interests easily. The prediction of the world cup is a complete commercial activity, but only by never giving in on the "wet relationship" can we maintain a good reputation that is hard to build. The truly understanding of the "wet relationship" is a bull who knows how to "catch the air" and find a balance between business and ethics.

In Renren net, someone registered an account in the name of my name. I didn't expect that in a few days, the vote in the world cup gave you the deepest impression. The vote was 89% of the vote, and my home page became the most popular homepage. I am very grateful to the enthusiastic and impostor who answered my questions enthusiastically and kept a good "wet relationship" with my fans.

Many stars like to show their endorsement products in their own Facebook and micro-blog. In fact, this practice is not brilliant at all, because it destroys the "wet relationship" with netizens. I find that compared with other posts, the forwarding rate and comment rate of advertising posts are much less than those of other posts. Therefore, rather than doing this, it is better to publish some personal charm that can display personal charm, and strive to build personal brand. In fact, the spokesperson and his endorsement brand are integrated into one. The higher the attention of the spokesperson, the more famous the brand will be. In this regard, I agree with Mr. Tang Jun's approach. Every time job hopping happens to Tang Jun, there will be a lot of coverage. Every report will increase the impression of Tang Junxin on the public. His high profile in personal brand building has promoted the popularity of his company to some extent. I am almost the same as Tang Jun, and strictly speaking, I am an employee of the OBO hausen aquarium, not a spokesperson. My job is very stable, and I do not need to raise my status by constantly changing jobs.

It's easy to maintain "wet relationship" and it's not difficult to do it, but many people can't do it, especially celebrities. Many celebrities always think that they are superior to others and treat their fans with an overlooking attitude. Micro-blog queen Chen Yao is different. On Sina micro-blog, she is like an old friend who keeps good interaction with fans, sometimes sends a small gift, and occasionally meets with fans online. Pan Shiyi (blog) has done a better job. He has not only worked with Tsingtao Brewery to create a "I love Beijing Sanlitun, about you to watch the World Cup" activity, located in his real estate project, Sanlitun SOHO. The two men almost drew the "wet relationship" to the extreme. But we are not bad either. My team had planned a large-scale activity on the theme of "seeing the octopus Paul in the aquarium". The result is surprisingly good. The number of tourists has increased several times. The 90% visitors to the OBO hausen aquarium will ask, "where is Paul?" my Boss received hundreds of requests from all over the world. To tell you the truth, it is not so good to look at a naked butt, but it is also worthwhile for the collective interests of Orb Hallson aquarium.

In the past, celebrities maintained intimate "wet relationships" with their fans. They would always be flying trapeze. I was very old, and I spent more than half of my life journey. I could not afford to toss my bones. After considering it over and over again, I refused the tour including Shanghai, China. I will spend more time on the Internet and share valuable or interesting information with fans. This is the best way for fans to keep distance communication with me. People may not care how I predict the outcome of the competition. The important thing is that I have brought happiness to them through the world cup and let them have more thoughts on marketing. Some commented that the event marketing of octopus Paul in the world cup in South Africa can be regarded as a rare case in a hundred years. It can be used as a marketing textbook for Harvard University. This commendation is a bit overdone. However, it is unshrewd to say that our performance in event marketing is much better than that in McDonald's, Nike and Adidas. At least I was on the cover of time magazine. You know, we didn't spend a cent, even the red envelopes of the media.

I dare say that this is a masterpiece in the history of world marketing. I want to make a statement through your magazine, and I will never predict the world cup again. Use a slogan: "predict forever, once for ever." Since my life can not wait for the next World Cup, let the world cup marketing become a legend forever. The OBO hausen aquarium looked for successors everywhere. They asked me for advice, and I understood their approach. But in this world, rock is only one of MJ, and the emperor will only have one. That is Paul Gasol.

Undervalued brands

What I worried most about me a hundred years ago is my brand authorization. A professional institution has assessed my personal brand, which is said to be as high as 4 million dollars. To tell you the truth, I am not satisfied with this number and underestimated my commercial value. Take a look at my contribution to the global economy: you World Expo, Shanghai, take my portrait as a badge, attracting countless visitors every day. More than 40 kinds of products are sold on Taobao, including T-shirts, U plates, dolls, necklaces and so on. After Argentina lost the game, the fans of this country formed "kill the octopus group", and up to a million people, and set off an eating octopus storm. Look at how barbaric countries consume the octopus so savagely, how can they get the Hercules cup? There are too many examples. To my sadness, they have no authorization without exception. These lawless people infringe upon the portrait right of the passing MJ. Even though I am still alive, I use my brand unscrupulously and even overdraw my brand.

The practice of Cavalli City Council in Spain is worth praiseworthy. Although the fee of 30 thousand euros endorsed by me is far lower than I expected, they have to admit that they have the gentlemanly manner of the Spanish Matador. It is said that the 30 thousand euro is a money raised by a businessman and a common citizen, so that I can speak for Cavalli Nor and start the name of the city. I really appreciate their gentlemanly manners, but the price is... It was too low. I declined them. They are the only one who complying with business ethics. I hope that when using my portrait and name, all organizations want to think about those who devoted their hearts to the Paul Gasol brand. Their efforts should be respected.

I have been advised to endorse Coca-Cola, Pepsi Cola or McDonald's. I have refused all that. I hope that "octopus Paul" is not only a spokesperson, a short-lived brand, but a centennial brand. One hundred years later, when people mention this brand, they will think of those legendary stories and the protagonist of the legendary Paul Gasol. As for what products the brand is suitable for, I think toys are one of the best choices. Toys are the best partners for children to grow up. Children are the future of the world. Some people ask: what spirit does Paul represent? My answer is: it represents a good wish for the future. Everyone likes to be a champion, isn't it? Apart from toys, I can never find a better product to represent the future, and Paul is the best interpreter of the future spirit.

Yes, that's it.