9 Points For Clothing: Confusion Of "Two Generation" For Service Enterprises

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08, 27, you will see: in the first half of 2010, the economic operation of garment industry is analyzed, and the quality of tricolor clothing is poor: after being passed through once, it will become waste products and marketing upgrading of garment enterprises.

How to "show", the inheritance of the clothing family business, the confusion of the "two generation generation", the decline in the proportion of BELLE's international sporting apparel business income, the PEAK movement, the sword and the sheath: the beginning of NBA, the expansion of FIBA, and the increase in labor costs in China: Laos clothing industry benefits.

Introduction: China Apparel Association recently released the economic performance data of garment industry in the first half of the year.

The data show that: in 1~5 months, the economic performance of the garment industry is generally good, domestic demand is gradually warming, the international market is recovering in a tortuous way, and industrial production, export and investment have resumed growth, and the operation level and efficiency of the industry continue to improve.

Comment: there are still many uncertainties in the development of the industry. The pressure of production cost is increasing. There are variables in the relevant policies at home and abroad. The two market demand changes are uncertain. The development of the industry is not optimistic in the process of market warming.

Introduction: a hundred yuan clothes will become waste after passing through only once. I believe this is unacceptable to anyone.

This has happened more widely in Aoki Tri Color clothing. Recently, consumers have been complains of the purchase. The clothes of the three colors of women's clothing and blue and white clothes of Shenzhen's man Lin investment and Development Co., Ltd. have been purchased. Once they pass through the water, there will be problems of color fading and clothes deformation.

Comment: the quality of clothing has always been the focus of public attention.

It is difficult to establish a brand, but it is more difficult to establish "rebuilding brand confidence" after quality problems arise.

Aoki and Tri Color should be emphasized. Other enterprises should also pay more attention to their own quality.

Introduction: "a brand is going to open the first flagship store in Beijing."

"At the weekend, there are stars to cut a ribbon for a new shop and see it together."

What do you want to see?

Star or brand?

Whenever a friend asks me, I am always puzzled. What do we really want to see in high spirits? Are we going to see the stars of the scenery, to see the fashion show of the eye, to see the art exhibition brought by the designers, or simply to look at the brand and to elaborate on its culture?

Most of the time, I even assume that if there are two stores opening time to crash, how should I choose and what will attract me to stop?

Comment: terminal promotion, brand will be more and more "show", how to do high-end, not vulgar, is really a learning.

Just as the big brands are trying their best to improve their exposure rate, some people are also quietly pondering whether the existing mode is the best.

Can we discard the dispute of interest for a while and seek a new mode of challenge?

Introduction: a group of clothing family businesses that started in the early 80s of last century, when the entrepreneurs were about thirty years old, will probably raise the climax of the succession of enterprises in the industry in the next 5 to 10 years.

Comment: in the global garment industry, tens of thousands of clothing family businesses are forced to sell every year because their descendants are unwilling to take over.

Passing the industry on to children is the most common way of thinking for Chinese people.

But the question is, to whom is the larger family with more children?

How much wealth?

But it's a tricky problem.

Introduction: the half year report released by BELLE international shows that the total income of sports apparel business has fallen from 45.9% in 2008 to 39.7% in the first half of this year, and the second-line brand clothing income, including Reebok, is still in decline.

In the six months ended June 30, 2010, BELLE's international income and operating profit amounted to 11 billion 152 million 500 thousand yuan and 1 billion 828 million 400 thousand yuan respectively, representing an increase of 19.8% and 44.5% respectively.

Comments: analysts believe that compared with BELLE International's own brand products, sports brand, especially the second-line sportswear brand product gross profit margin is much lower, resulting in BELLE international will put more and more resources into the operation of its own brand products.

Introduction: at the PEAK 2010-2011 spring and winter new product Fair held in Xiamen, PEAK's international strategic intentions remain "known to all". In addition to extending the contract with the Stankovic intercontinental basketball tournament as usual, it has entered into strategic cooperation with the New Zealand Olympic Committee and the Serbia Basketball Association. This operation mode of integrating multiple strong resources into the bag is exactly the diversified thinking that PEAK has consistently adhered to in its internationalization strategy.

Comment: "World War I became famous" can be said to be the melting room of PEAK 5V5 basketball challenge. Dozens of young basketball players selected by the competition will be promoted to the next level in front of the audience. Finally, the 3 winners will be sent to the United States to train and interact with NBA stars, so that Chinese basketball can really integrate into NBA competitions and culture, so that fans of NBA love more enthusiastically pursue him.

Introduction: according to the Vientiane times, the Laotian Clothing Industry Association revealed that due to the rising labor costs in China, the international garment orders received by Laos recently increased significantly.

Comment: from the appearance, the obvious increase of Laos clothing industry orders is indeed a good thing, but the hidden cheap labor force is hidden behind.

When will the garment industry get rid of the name of sweatshop?