CUGGI&Nbsp; Fashion Campus.

Lately, Gucci Fashion show enters Tsinghua Academy of Fine Arts On campus, at that moment, all the negative effects of luxury goods will be eroded in the night of prestigious schools and integrated into people's rational thinking. by Luxury goods The open school gate, like a light source, illuminates the way to come and guides the future direction of students.

If we compare the campus to a light source, every path of the light after shining out will shine on the two way: come, offer doubts, and guide the way. Eventually it becomes a landscape. This connection has been established, expanded or extended since the establishment of the University, and the strong dependence has made the campus culture a high value interest chain. People and things related to it are covered with a halo or a hazy halo.

Recently, the Gucci fashion show entered the campus of Tsinghua Academy of fine arts. It is like a social practice. Without any disguise and camouflage, expensive clothes and clothes have entered the main room perfectly. At the moment, all the negative effects of luxury goods will be eroded in the night of prestigious schools and integrate into people's rational thinking, so harmonious. The school door opened for luxury is like a light source, illuminates the way to come, and guides the future direction of students.

The origin of campus fashion

Fashion's favor and care for the campus seems to have been influenced by nostalgia in recent years. In fact, it is a kind of original intention to return, that is, fashions that are nurtured by campus culture. It has become a fashion style known as "Preppy". It is based on campus color. It is dark red, dark green or brown. It is full of content and culture. It also emphasizes campus related elements in clothing details, such as the school badge, stripe seam, button collar shirt and stockings on the chest. (The Official Preppy Handbook, published in 1980).

This fashion style originates from private schools with high standards of aesthetics. Therefore, it reflects to a certain extent that it is a manifestation of class culture. Cambridge, Oxford and Yale can only form unique culture and fashion in the baptism of history. Apart from the intangible charm and pressure of knowledge, school uniforms at the expense of time are no better than a business card, forming an invisible threshold like a uniform.

The fashion brands that first injected campus elements into the design include Ralph Lauren, Tommy Hilfiger, Brooks & Brothers, Paul Smith and Pringle of Scotland, etc., which are more common in British and American brands, which is inseparable from designers' education from an early age.

Fashion sublimation

Throughout the fashion industry, there are many famous teachers who hold fashion shows on campus, and some short films about campus complex and elements. The effect is quite good, and is regarded as an art re creation in the fashion area.

In 2009, Paris spring and summer men's wear week, designer Ralph Simons (Raf Simons) put his fashion conference in the Lyc e e Buffon middle school in the 15 District of Paris. The history of the school can be traced back to 1885. Ralph Simons was deeply attracted by its philosophical and cultural background and ancient historical buildings. The air field coincided with the fashion image he wanted to express in the season. So we saw that the lyrics sung by the Russian poet Leonard Cohen (Leonard Cohen) in the Anthem were transformed into symbols by American artist Christopher Uhl (Christopher Wool), and the whole square of the middle school was covered with: There, Christopher, and MTV. In such a shocking scene, people's curiosity will be aroused and respect for this middle school. If there is no Raf Simons, how many people will pay attention to Lyc e Buffon?

Coincidentally, after two years, the designer Antonio Marras (Antonio Marras) also released the spring and summer series of Kenzo in the gymnasium of the Lyc e Carnot high school in the 17 District of Paris. As a famous school in Paris, the school has trained many celebrities in French politics, and the former president Chirac (Jacques Chirac) is one of the Marras. The sun shines through the glass ceiling, giving ordinary things a layer of intangible value. No wonder the models wearing Kenzo have more French artistic temperament.

If Raf Simons and Kenzo just borrowed from the school's venues, the Tod 's, which has been promoting the brand culture in recent years, will go deeper into the campus. The brand will make the boys of England Milton Abbey independent boarding school wear the classic product of Tod' s' (bean) shoes (Moccasion) for their short films. The British fashion magazine, the creative fashion director, invited the photographer to complete the film full of classical school atmosphere, and the classroom, discussion, play, and tug of war on the playground and other scenes are stirring up people's feelings. The film is said to be inspired by the film dead poets society. If you read this short film and understand the story behind the scenes, you have to admire Tod 's.

Campus practice in fashion

Back at Gucci's fashion show at Tsinghua Academy of fine arts that night, it was by no means a simple pastime. It is reported that Gucci invited students from Tsinghua Academy of fine arts to participate in the preparations for the conference. From the show to the fitting of the model, from the equipment to the background coordination, it is the practice of real practice, which is hard to come by.

It can be seen that when the Central Academy of fine arts and the Tsinghua University Academy of fine arts lend their places to the brand to hold new releases or fashion shows, when the leaders of the school shake hands with the stars and beauties, in addition to those brand names, we should see the combination of two aesthetic and values: first, the integration of campus culture into business examples; two, provide students with some kind of guidance, even spiritual yearning.

Campus fashion culture, luxury activities on campus, for designers and brands, is only a suitable venue and the way of expression, but for the school, it needs more people's support and understanding. Do not talk about the soul, if luxury can capture the soul of students and have an impact on them, it can be regarded as an encouragement and a good thing.