Enterprise Category Marketing Leads The New Realm Of Product Marketing

brand

It is the essence of the name or symbol of a category. It emphasizes the development of brand and marketing by category oriented, so as to lead a category as the goal of brand development.

Creating a brand new category is one of the effective ways to create brand.

Jack Traut, the father of positioning, has been telling entrepreneurs that it is necessary to establish differences in the minds of customers.

Use the new concepts to seize first place and create new products for their own use.

It is also the discovery of concepts and the creation of new categories - the global brand network - the classic creative work.

This method is actually the positioning of A Chis and Jack Traut in the true sense.

Consumer

He took the lead in the "pie" category and pushed the chocolate pie.

As a follower of this concept, Daly food has grabbed a branch of the pie in the concept of "egg yolk pie", which has marked new changes in the market, and has since become famous and has gone all the way to the country.

market

At that time, the five Valley fair was unique. Non fried instant noodles attracted the attention of consumers.

It is in the instant noodles market.

A simple "non" word is the subversion of the fried instant noodles that has been prevalent in China for decades. From the marketing theory analysis, the five Valley Dao Chang has realized a market segmentation of competitors, and has established a huge conceptual difference, which has achieved the main purpose of brand positioning.