How Shoe Stores To "Win The Battle" (Three)

How to make

Psychological safety refers to: the customer's initial impression on the appearance of the store determines whether the customer will enter the store. When stepping into the shop, safety is the key to deciding the customer's shopping mood.

The sense of security comes from 3 aspects:

The first is whether we can get out of the store.

If the store settings are rather dark,

The two is the price factor.

The personal budget standard is the key factor to decide whether or not a customer should buy. If the price of the goods is too high or the price is not marked, it will give customers a sense of insecurity about being slaughtered only by the salesperson's price.

In order to dispel the contradiction between budget and price, we should clearly mark the price and sell it at a slightly lower price in order to attract customers.

The three is the unease of salespeople to customers.

If the customer does not shop, the salesperson looks at the customer with unusual eyes, leaving the customer hard to visit for the second time.

Sales staff must have affinity, and customers will get the best courtesy if they enter the store, so as to win more sales and repeat customers.