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XTEP, Daphne And Other Famous Shoe Brands Have Settled In Tian Lan'S Tail Products.

2010/11/5 10:53:00 104

On November 5th, Beijing's Anan market, which was originally invested by 50 million of Liuliqiao's 100% group, recently reported that it had turned into Beijing's first Tian LAN tail product.

Flagship store

。

What is

Tail cargo

People in the industry know that every year after the delivery of orders, manufacturers will inevitably produce more or more products, because the cost of production has been included in the order cost, so the tail products can be said to be cost free products with considerable profits.

In recent years, China's tail cargo market has shown a trend of overall improvement and gradual development.

Recently, Tian Lan's tail cargo was opened. It was said that only 30 minutes, merchants completed more than 90%, creating a miracle of Beijing business investment.

Moreover, the customers who invest in Tian Lan's tail goods are not too small.

image

AOKANG

XTEP

Daphne

And so on, the well-known domestic footwear brands are gradually entering.

According to the merchants, the price of this sale will be about 50%-60% lower than that of the original brand, and guarantee that some products are at the lowest price. At the same time, every store in Tian LAN will set up a self operated area which accounts for about 30% of the business area.

To digest inventory, it will not be enough to rely on the single channel of shopping malls. Besides, the cost of sales in large shopping malls is too high.

Therefore, brand clothing has to abandon the original "high shelf" and find another way out, "marry" to the tail market.

On the other hand, the flow of clothing into shopping malls is generally up to 27% to 30%, and the pressure of many popular clothing brands is very great, while the Tian LAN cargo terminal is only maintained at a low level of 10%.

Tian LAN cargo chain brand expansion of the layout of the national market since 2007, the first branch of Tian LAN goods store opened in Beijing, just three years of development time, currently has opened 6 branches in Muxiyuan, there are lizze bridge shop, Muxiyuan store, Dazhong Temple store, Shijingshan ancient city store, Ping orchard store, Liuliqiao flagship store; Zhengzhou has opened 2 branches, the Yellow River Road shop, 27 square shop.

The total operating area has exceeded 1 billion square meters, and its annual output value has exceeded hundreds of millions of yuan.

Tian LAN tail cargo has become the largest commercial operation company in China's tail cargo industry.

Based on the commercial development standard and fully integrated with the local business circle, Tian Lan's tail cargo has stepped out of a meticulous development path.

Wu Da Bureau, general manager of Tian LAN tail cargo flagship store, told reporters: "when the traditional shopping arcade is facing many competitive advantages in the tail cargo market, it should not be fear, but how to find ways to provide more inexpensive, genuine goods and services to the consumers, so as to capture the hearts of consumers."