Adidas Wants To Beat Nike: Sales Increased By 50% In 2015.

　　 The world's second largest sporting goods Producer morality Adidas of Adidas announced its next five years in the near future. Sales volume It will increase by 50%.

Herbert Hainna, CEO of the company, said Adidas's revenue in 2015 will reach 170 euros, of which profit growth will be higher than sales growth. Adidas plans to sell more football in North America, China and Russia. Basketball apparel To expand their profits.

Adidas wants to replace Nike as the world's largest sporting goods manufacturer, though it has not given a specific timetable in its 2015 growth plan. Klaus Krenz, a consumer product analyst at SilviaQuandt&Cie, an investment bank in Frankfurt, Germany, said: "Adidas's ambitious plan can be achieved because the company has a good positioning for the combination of life clothes and sportswear."

Adidas completed sales of 10 billion 400 million euros last year, which is 24% (19 billion euros) lower than Nike, the boss of the sportswear market in the United States. The sales of its competitor, Puma, Puma reached 2 billion 460 million euros.

As a sporting goods manufacturer, Adidas wants to capture the market share of running and basketball products while increasing sales of sports and fashion products. Adidas's subsidiary Reebok (Reebok) plans to become an industry leader in fitness and training wear around the world, he said.

Herbert Hainna said: "in the past 10 years, we have fundamentally reorganized the competition pattern of our industry, and have drawn the distance between the competitors who once followed us." He compared Adidas and Nike to the global competition of the two horse races.

Adidas sees North America, Russia and China as the future growth market, and plans to get half of its sales in those regions and countries in 2015. Adidas will open about 2500 new stores in China's second tier cities in five years, he said. Adidas plans to increase its market share in Russia by 10% to 70% in 2015, making it the largest supplier of outdoor clothing in Russia. Adidas's operating profit will increase by at least 11% in 2015, he said. According to Bloomberg data, the company's operating profit increased by 5.05% last year and will reach 10.66% in 2015.

　　 Puma, headquartered in Germany, announced recently that it plans to achieve an annual turnover of 4 billion euros in 2015. "Adidas's development plan is closer to reality than Puma," he said.