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The Lack Of Marketing Fables Is &Nbsp.

2010/12/1 15:32:00 72

Disadvantages Of Marketing Fables

Disadvantages of marketing fables


William is a real estate salesman. He is responsible for promoting a piece of land. The site is about 80 mu, near the railway station, and the traffic is very convenient. However, there is a nearby iron and steel processing plant. The noise of the iron and lapping machine is very noisy.


William wanted to recommend the land to Stephen, who lived in downtown and lived 24 hours a day in noise.

William's reason is that the price and location of the land are consistent with Stephen's requirements, and Stephen is accustomed to noise and probably doesn't care much about it.


Wei Qian introduced the land to Stephen and said, "Mr. Stephen, the price of the land is much higher than that of the general one.

Of course, a cheap reason is that it will be interfered by noise from nearby factories, and other conditions are exactly the same as yours. "


Before long, Stephen, who had seen the land, made a decision. He said, "you mention noise especially. In fact, noise is not a problem for me.

I now live in a place where there are 10 tons of large trucks with the sound of engines, loud enough to vibrate doors and windows, and the factories here are closed at 5 p.m., when most other salesmen introduce land, most of them do not speak of shortcomings. As you know, I am relieved.


Revelation:


Many of our salesmen, when introducing products to customers, are anxious to say everything is perfect.

In fact, such things have not been invented.

Many customers will not listen to the salesperson's one-sided words, but will make their own choices after investigation.

Salesmen should also be honest.

The advantages and disadvantages of the product should be understood to the customer.

In fact, the customers themselves also know what advantages and disadvantages of commodities are what they want and do not want, and honest salesmen will leave a good impression on the customers' minds, so that customers can trust in the products they sell.

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