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Open Shop Must See! Online Shop Pricing Strategy Analysis

2010/12/1 17:26:00 202

Shop pricing has always been a problem.

Set up shop

Novice has always been a problem.

We must be high and not competitive. We must be low and lose money.

Let's analyze the pricing strategy of online stores.

There are three ways to increase net profit: one is pricing online.

How does profit come from? Let's look at a formula first: Profit = unit price X.

Sales volume

- cost

From this we can see that online shop pricing is one of the three factors that affect profits.

specific

Analysis

By raising the unit price, profits can be increased; by increasing sales volume, profits can also be increased; cost reduction can also be made, and profits can also be increased.

The cost can be reduced again. Many friends know that the biggest advantage of a shop is its low cost. The reality is that the cost is low enough to no longer be low.

But now the cost of logistics is relatively high, there is still room for decline.

There is also the cost of pre-sale, there is also room for decline.

But our national conditions have determined that the whole buyer group has decided that the drop in customer service cost is more difficult.

The domestic situation is: buyers do not talk to you before they buy anything.

Small buyers will have these concerns when they buy things here.

Just ask this question, the price is high, the buyer runs away with other families.

The price is low, buyers will doubt whether your stuff is fake or not, whether it is stock or not.

We must earn money in doing business.

Many sellers will cry out that the shop price is low, I am losing money in selling, or someone is bargaining with me. In fact, even if the seller loses more to sell, someone will bargain.

At the beginning of the shop pricing, we must consider that our cost can not be reduced any more, then increase the sales volume.

Some products are price sensitive products, prices will drop a little, sales will rise a lot.

In addition to reducing the price, we can also increase sales promotion, engage in activities and make publicity.

Publicity sellers need to spend money to do things like direct trains, such as hard advertising.

Also can go to the forum, there are many sellers, but sellers are also buyers.

The last thing is to raise the unit price, so that sales may decrease.

Therefore, we must emphasize that we do not sell at high prices, but sell at reasonable prices.

Don't just put sales volume at low prices. Many new sellers have tried, but they can't sell at low prices.

It shows that price is not the only factor determining sales volume, or even a very effective factor.

A store, the price is fixed, the overall situation is fixed.

The price is fixed, the strategy is fixed. What strategy do you adopt? Competitors can see that some people take the low price strategy, some people take the middle price strategy, others take the high price strategy.

These strategies are high quality, high price, high quality and low price, high quality and medium price.

So pricing itself is a strategy. Before pricing, we must be careful and set a reasonable price.

After setting it, don't adjust it easily.

On the other hand, the price is fixed, your customers are basically settled, so we call pricing customers, so don't want our products to everyone like everyone.

The quality of good things, shop pricing is high, as long as the customer recognition, feel value, he will buy.

To let customers understand the value of your product, some people have relatively high standard of living and relatively strong purchasing power. These customers are your customers.

Don't think, old and young, all men must earn their money.

If you want to make money for all people, you can't make any money.

It is pricing products, if the price of products is relatively high, then the quality of products must keep up with the prices of products. Do not make a product that is of very poor quality and high price when you shop. You will be able to sell the goods at a price, and you will sell it very high. He will assume that your goods are definitely good. After buying it, you will find that it is not worth the price at all. Then can you sell it to him next time and sell it to his friends? So after the price is fixed, the price will be fixed for medium quality products. The price is low. After pricing the whole situation

Therefore, shop pricing is a big learning, and simply low price is not a good way.

Finding the right location and keeping a close eye on the target customers is the price factor that can be referenced.