5 Tips For Persuading Customers From Wall Street

Do you like watching movies or reading books? Most people's answer is watching movies. Therefore, if you can get the purpose of reading through watching movies, most people will regard watching movies as entertainment, while reading as learning.

Marketing is a social science, and movies are also social sciences in the sense of entertainment.

Movies come from life and are higher than life.

Now that it comes from life, it reflects the truth of life, reflecting the tears and inspiring joys and sorrows of life.

Our column will focus on the plot that reflects the marketing mystery in the film, as well as enlighten us by these plots, and dig out the marketing rules behind these scenes.

Film

Many people saw this movie watching Douglas's wonderful acting, and our column did not discuss why the film won the Oscar prize.

What we are looking for is how a stockbroker can bypass the gatekeeper.

The biggest obstacle to achieving goals

A good thing is to slow down and stick to it. IBM and Hilton grow up like this.

"I am Bud Fox, Mr. Jack Stanford stock exchange, if you give me five minutes to know, now that we are in the process of rising bull market, 5 minutes, I will explain a rare opportunity to you. This is an opportunity not available before in the international bond market, sir, sir, and so on. Yes, I am bard Fawkes, yes, Jack Stan stock exchange, give me 5 minutes, and I will explain the opportunity to you in the first place."

In such an atmosphere, such a day of telephone sales, explanation, recommendation, time flies, is close to the time of work.

At this point, Fawkes received a complaint from the client again. The client claimed that he had not commissioned him to buy a stock which obviously rose and now dropped by 1/4 points. However, the manager thought that the client was right in any case, so if there was any loss in the paction, Fawkes would take it.

One day, there is no creativity and duplication of telephone sales, but also bear the responsibility of customers to shirk their responsibilities, let Fawkes feel depressed and worried. At this time, he said a word of mind, "you know, my dream is to one day on the phone side, I will also be a customer."

His colleague said sincerely, "Bud, don't dream. It's daylight now. Be realistic.

By the way, who are you going to call? Gordon, that big client, you should keep up with it.

Bud was reminded that he picked up the phone and dialed the number of gecko.

"Gordon Gueko? Hello, Hello, Nelly, guess who?"

"Mr. Fawkes!"

"Yes! Every day I say to myself, maybe today," Nellie, will you marry me? "

"Let me think it over!"

"Would you please pfer the call to Mr. Gordon?"

"Mr. Fawkes, he is very busy today and has a very busy schedule.

"

"Please, I only need 5 minutes, 5 minutes!"

"Mr. Fawkes, I remember I said before that you must be a good broker.

However, we do not cooperate with brokers and do not trade through brokers. Mr. Gordon only engaged in securities trading through investment banks. "

"At least you should tell him that I called him.

There is a rare opportunity in the international bond market. "

"Yes, I will."

Such a telephone without any clue ended Fawkes's tense and chaotic day.

So far, the movie has only 10 minutes, but it reveals the challenges faced by the broker, not only difficult to get new customers, but also to pay investors' complaints.

Building enough customer groups is the cornerstone of this industry's success. It takes time to build such a customer base and requires patience rather than speculation or luck.

Whether it's brokers, insurance financial advisors, sales of Mercedes Benz cars, or sales consultants of luxury goods, the biggest challenge in their work is to see those decisive decision-makers, see those key figures, those rich and powerful people, who can decide tens of millions of projects to whom in time, or decide who to give millions of funds to, and at the same time determine the sales consultant's personal achievements and sales consultants' personal achievements.

Salesmen have an important part in getting the coveted order, which is also an important obstacle. For example, these decision makers have secretaries and assistants. They will block you and stop you from getting even 3 minutes with decision-makers, and they simply don't understand the importance of the products you recommend to them. For example, in the movie, the situation in which the children meet in Germany is such that he has not given him the chance, that is, a good investment opportunity can not be reached to the important people. The opportunity is only a machine meeting and will not become a reality.

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Skill, skill, skill at any time.

The road to big clients is tortuous, and the chance of meeting big clients is slim. But the sunshine is always behind the storm.

On the second morning, before dawn, Bud had already got up, and perhaps it was a difficult day.

The first thing I do when I get up is to open my computer. The date on the screen is May 6th. As the movie began, Bud said to me every day, maybe today, maybe today.

At this time, another screen pops up on the computer screen: in May 6, 1985, today is Gordon Gueko's birthday. At the same time, the voice of happy birthday electronic music is coming out from the computer.

The computer is prompting Budd to call on Gordon today.

Bud smiles and a smile of assurance. This smile will remind people of Cui Yongyuan's smile.

Then he said to the computer, good morning, Gordon.

(computer prompts the customer's birthday, using technology to serve the salesmen, basic skills)

Holding an exquisite box in hand, bud gruned his teeth and walked firmly to Mr. Gordon's office.

In football jargon, this is the entry into the restricted area. To see the performance in the restricted area, a crucial contest is about to begin.

At this time, nally received a message from the doorman: there is a courier ahead, do you need your signature to let him in?

Knightley said, "let him in."

Through busy open offices, busy workers everywhere, bade suit went to the secretarial desk outside Gordon's office, and bard took the initiative to greet him, "Hello, Nelly, can you recognize your voice? Do you know me? I remind you, you once thought seriously about marrying me!"

Knightley: "what are you doing here?"

Bud: you are more lovely than I thought.

I'm here to give Mr. Gordon's birthday present. "

Knightley: "you can't just say so.

Besides, how can you guess that today is Mr. Gordon's birthday? "

Bud: "Hey, the Bible says," no, you see. "

Then he took out a Book of fortune and then said, "here it is, but you are his secretary, and you'd better buy a gift for him."

Please, let me give him a gift.

This is a Cuban cigar, and Mr. Gordon's favorite is this, Davidoff. You know, the cigar is very hard to get.

Please, Nelly.

Just one word from you.

Knightley: "well, wait a minute. I'll see if I can fight for it."

Then, nally walked into the office. Within 1 minutes, she came out and said to bud, "wait here."

I didn't expect this class to wait for 3 hours.

At about 12 noon, Nanti came to bud and said, "the boss will give you 5 minutes."

In football, this is the chance to get a penalty kick.

An excellent salesperson, the most interesting and wonderful part is this content.

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Step by step, move the key people.

This dialogue has 5 minutes. As a salesperson, every sentence is worth repeating and pondering, touching the truth and the inevitable confrontation process, and what customers really want, and what can move customers. Can a cigar with Davidoff really win the trust of customers?

Before entering Gordon's office, Bud faced the mirror on the wall, tidied up his necktie, collar, and slapped his suit. It seemed that he was ready to wait. His mouth said, "everything in life is always decisive in a moment."

Now is one. "

After that, he walked into Gordon's office with high head and chest, and the key moment in his life started.

When bud came into Gordon's office, Gordon was talking on the phone. He did not pay any attention to bud, and she showed that bade waited at his desk, and then he went out. Gordon looked up at Budd on the phone, and continued to speak a few words, then hung up the phone. He said to bud, "let me see, this is the boy who has been calling me for 59 days in a row. You should be a picture annotation in this dictionary."

Then he answered another phone.

When he hung up again, he looked at bud. At that time, bud realized that the moment would finally begin, and he volunteered, "Hello, Mr. Gordon.

I am Bud Fox. "

Gordon said, "I hope you have some wisdom.

Where did you get this? "Gordon pointed to Budd's papers.

Bard explained: "this is an airport investment project."

At this point, Gordon said, "do you have any specific ideas? Give me a description of why I should listen to you.

I have a computer blood pressure monitor here, so whatever you say, do not excites me. (on the other hand, I will put my blood pressure monitoring device on my arm). In 45 seconds, the computer can measure my blood pressure by electronic pulse, and then display the result on the screen, which is very effective, much lower than the cost of seeing a doctor.

Bud knew that it was his turn: "we just want you to know, Mr. Gordon, I have learned all your views and opinions on all business issues at New York University.

I think you are a rare genius.

My dream is one thing, one day, I can do business with a person like you. "

"Which company are you, young man?" "Jack Stein securities."

"What did your company do for financing Kennedy?" "yes, yes, we also do some other investments."

"Is there a cosmetics company? You are running errands in the company!" Budd was speechless. He said, "what do you want me to say, Mr. Gordon?"

"Then what are you going to do for me?" Bud again worked up, and stood up with another report. "Chart data show that Huaiyang's stock market has surged recently.

Profits may be very high, at least 3 of them will be profitable.

They have ample cash and 5% executives hold shares. "

Gordon interrupted: "that's garbage."

"Very strong management team.

Very strong. "

"Children, that's rubbish. Don't mention it. What else do you have besides the airport related industries?" obviously, Bud had no other preparation. When another phone call came in, Gordon picked up the phone.

After two consecutive calls, Gordon came back again and asked Bud, "what else do you have?" Bud plucked up the courage and continued: "Telfi, analysts do not like it."

I like it. This company sells twice as much as it sells.

It is equivalent to realizing the purpose of financing with its own value.

After selling two departments, the core operation strength has been improved.

"Don't say it, you can analyze the form, but it's still garbage.

Let's have some fresh ones.

Today is my birthday. "

On the other hand, give the birthday card sent by bud to the file crusher.

"Let me have a little surprise, OK?"

Looking at his carefully chosen birthday card is broken, no one will be in a bad mood. Bud himself does not know why he even said this: "LAN-STAR airlines."

"What did you say?" "LAN-STAR airlines, a potential company."

"It's just a small company. What's wrong?" "the company has 80 medium-sized airliners and 300 pilots, including Florida, northeast Canada and the Caribbean."

"I don't like airlines."

"Understandable, but there was an aviation accident last year and there is a very favorable decision for them now.

The plaintiff is not known yet. "

At this time, in 5 minutes of conversation, Gao Deng really became serious: "then how do you know?" "I just know."

After the judgement, there will be many business opportunities. It will approve new airliners and new routes. There is not much advertising outside. At least, this is a chance to be grasped. "At this point, Gordon was interrupted by his assistant. After a few words, he faced Bud:" interesting, do you have a business card? "Bud handed in his card:" home phone is behind. "

Gao Deng smiled: "I do 100 single pactions every day.

Your name card is one of my choice. "

"Then I'll wait for your call."

"Thank you cigar!" {page_break}

Marketing review.

Five tips for persuading big clients

Looking at the wonderful confrontation and brilliant marketing skills, the following five aspects are summed up:

First, enough perseverance, unremitting efforts, rejection is normal and always carries hope.

Call 59 days continuously.

That is the 59 refusal.

Two, there are ways to impress the secretaries and impress big clients.

I constantly use "marry me" to deepen our customers' impression, so that we can instantly wake up our customers' memories and cognition when we meet.

Three, the important opening speech, 3 minutes are fatal, all hangs in these 3 minutes, sometimes only 15 seconds, in the elevator 3 words change life from now on.

Starting from the research and admiration of customers, the opening remarks start with a conversation about what they want to sell.

Four, for the next opportunity, show confidence, firm, not cowardice, not atrophy, not self discouragement.

Behind the card, write home phone calls to study all useful information of the customer.

Five, professional knowledge must be skilled, and all kinds of information can be freely talked.

The trend of investment in different industries and the trend of the industry can be controlled, showing a full knowledge of professional sales.

For the form of film, the description of the text is pale. I really want to have a thorough understanding of how the salesperson can break through the restricted area, how to grasp the penalty at the critical moment, or go to see the film himself.