20 Years Shop Out Of Hundreds Of Millions Of Big Boss

His name is Zhang Bin, chairman of Sichuan Mianyang Miller group with hundreds of millions of assets.

Today, he and his team from a "

Why does the ring shine, because sweat is cast.

The great winners often have untold bitterness.

Recently, the reporter walked into Sichuan Miller group and walked into Zhang Bin to decrypt the way of wealth for you.

A

Dialogue Zhang Bin:

"When I went to sea to do business, I only lived a better life for my family."

In the middle of 80s, with the deepening of reform and opening up, many people left the unit to enter the tide of business, and tried their best. "Going to sea" became the most popular and fashionable word at that time.

In the 86 year, Zhang Bin, a technician in Mianyang watch company, saw friends and colleagues around him "go to sea" to do business, and each of them had eight faces.

"I don't want to do it. I want to go to sea to business, too."

At that time, Zhang Bin, who was not well off and financially strapped, told his family the idea.

After listening to his ideas, his family strongly objected: "how good a stable job is, how can you have such an idea?"

"A lot of things, you have to put it into practice and do what you say.

At that time, there was an idea of going to sea to do business. The most simple thought was to let family members live a good life.

The opposition of his family did not change Zhang Bin's decision. He resolutely submitted his resignation to the unit and decided to enter the business sea.

It is important to have a business idea of "going to sea" but what business is it? It puzzles Zhang Bin.

A week after he left the watch company, he thought of many trades, but the problem was that he couldn't afford to do big things, but he didn't want to do so.

One day, a friend told him a message that a clothing department of a state-owned enterprise had to contract out and provide tens of thousands of dollars to the contractor.

Zhang Bin thought it was an opportunity to do it quickly. He resolutely contracted the clothing management department and began to engage in the wholesale business of clothing.

B

Life turning point:

"Franchised"

"Three or four years after I went to sea, I sold clothes and sold household appliances.

Although I have made 2.3 million hands in a few years, but because of this industry, capital requirements are low, and the threshold is low.

I began to think about how to find an industry to support its long-term development.

In 1990, Zhang Bin began to have the idea of changing his career. He began to study the market on the basis of pondering.

For more than ten days, he is the most prosperous in Mianyang.

"People should dare to think boldly and innovate." this is Zhang Bin's sentiment.

In August 1990, after a comprehensive inspection and understanding of the cosmetics market, he firmly determined his determination to enter the cosmetics industry. At that time, many friends strongly opposed him and advised him: "you must be steady and steady. This is a brand new industry with great risks."

Courageous Zhang Bin did not listen to his friends' dissuade, but agreed with his friend's "new industry", which coincided with his idea of finding an industry to achieve long-term development.

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In November 1990, he first rented a shop less than 100 square meters in the commercial street of Mianyang North Street, and spent nearly 50 thousand yuan on "luxury clothes". Then he registered Miller cosmetics company in the industrial and commercial bureau, and took the first step in the development of Miller.

"The details determine success or failure, integrity is the only way to get wealth!" Zhang Bin said, and did likewise.

After the opening of the cosmetics shop, how can we form a competitive advantage with the large state-owned shopping malls that also operate cosmetics? In order to attract customers from the state-run stores across the border, Zhang Bin played the slogan "counterfeit with a penalty ten" slogan, these eight words are straightforward and very effective, and convey to the consumers Miller's real business philosophy, attracting many consumers.

And "our products, any one, if the price is higher than other stores in Mianyang, I make up the difference" commitment, let the customers feel that Miller buy cosmetics assured.

You don't say, Zhang Bin is less than 100 square meters of Miller cosmetics shop, every day, like a surge of people, but also made a pot full.

"Our state store managers must change their minds and learn from the Miller Street cosmetics shop in North Street and learn the business philosophy of others. Why do people do business and customers are full of opportunities?" at that time, a leading leader in Mianyang evaluated Miller in the city's supply and marketing system conference.

Subsequently, Miller cosmetics developed from one store to 5, 10, and even covered the Mianyang urban area and the surrounding districts and counties, forming a huge Miller cosmetics "kingdom".

C

The way of expansion:

"I am seeing the business opportunities for the workers in the welfare housing."

In October 1995, at the China World Trade Center shopping mall in Mianyang's North Street, it spent more than 1000 yuan, and the Miller department store with an area of more than 2000 square meters was available.

1998 is the key year for Miller's pformation. In this year, Miller has positioned its development goals in capital management and taken the road of asset restructuring.

In October 1998, Miller successfully annexed the Mianyang decoration printing plant.

In 1999, Miller successfully annexed two enterprises in Mianyang: a Mianyang industrial factory and Mianyang trademark advertising color printing plant.

In January 2000, Miller successfully acquired the Guangming mall of the five jiao Hua company.

In December 2002, Miller group successfully acquired Mianyang catering service limited liability company.

"My success is entirely dependent on team strength, not what a shame I have." 10 years of hard work, Zhang Bin led the Miller team to achieve it.

The road of diversified development.

In 2000, Miller Group Industrial Co., Ltd. was officially listed.

In Mianyang, Miller's brand influence, team cohesion and combat effectiveness have been significantly enhanced.

"I went to sea to do business, just to make my family better.

In the past more than 10 years, we have had tens of millions of assets in the business competition. We should say that there is no life pressure. We can think of the workers who are working with me to start a business. They are still worried about the happy life of their family. I can't help thinking of my partner in trouble. "In 1998, Zhang Bin first thought of giving him an" old nest "to work with him, so that they could have a stable home.

Soon, he saw a piece of land in shenjiaba, and bought it smoothly to build welfare housing for the old workers.

"People who are sincere and good deeds often find business opportunities."

In 1998, Zhang Bin began his career.

If the workers build welfare houses, the rest of the land will not be repaired. Unfortunately, the old subordinates will give him advice. All the houses will be built, except for the workers.

That is, in building welfare housing for workers, Zhang Bin saw real estate business opportunities and formally entered the real estate industry.

At present, Miller's real estate development is gradually mature at this stage. Miller apartment, Miller Royal Camp, Miller garden, Miller Urban Greenland and Miller river bank have been published.

In the real estate development project, Miller people are not anxious, not eager for quick success and instant benefit, but take every project seriously. The board of directors has to go through heated discussions in various aspects such as housing apartment structure, outdoor greening, public facilities and so on, and fully envisage every detail in the Perspective of the owner, so that the development of Miller is always in short supply.

D

Marching into Logistics:

From "internal strength to physique" to "external expansion" of Miller

Since 2006, the pace of Miller cosmetics chain has gradually accelerated, and the new market has expanded rapidly. Guanghan, Mianzhu, Shifang, Zitong, Suining, Guangyuan, Leshan, Xindu, Shehong, Yanting, Emei, Pingwu and Kitagawa Mira chain stores have gradually covered major cities in northern Sichuan, and have developed from the 14 chain stores in 2006 to the 53 chain stores now.

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After the "5. 12" earthquake, Miller people actively planned the grand blueprint.

Jin Xin hotel has become a dilapidated building in the earthquake. Miller decided to demolish tens of millions of yuan in building demolition and raise funds to actively carry out post disaster reconstruction. In the land of the former Jin Xin Hotel, Miller's star of the city will soon be displayed.

At the end of 2008, Miller found a new development target in the recovery after the earthquake, and spent 80 million yuan to start the construction of the logistics project. The project covers an area of 50000 square meters and is expected to achieve annual sales of at least 2 billion yuan when it is put into operation.

In October 2009, we successfully signed a contract with the relevant departments of Suining's shipping and mountain area, and invested in the construction of the United States logistics project in Suining. The project covers an area of 269 mu. After completion, it will form a large-scale logistics base integrating steel, household appliances and so on.

The operation of two logistics projects in Mianyang and Suining has made Miller group go wider and wider on the road of diversified development.

The road of Miller's growth in the past 20 years has enlightened people: the starting point of an enterprise is not important. What's important is how it manages its business and how it faces the ups and down of the market.

Miller people always adhere to the concept of "integrity management, service with diligence", and step by step to become bigger and stronger.