Why Is It Difficult For Clothing Brand Operators To Find The Real Target In The Virtual Space?

From 2008 to now,

Theory is more than a trendy, creativity is deeper than one, and renovation speed can be bad for our brain. We don't know how to burn oil.

Design management, cross-border cooperation, soft power, low carbon economy, rapid response, social responsibility...

These creative ideas, which are made up of nouns, are actually bullets, but they must be loaded into the gun chamber and shot out so that they fall on the target that they fall down to complete their mission as a bullet.

There have been a number of people advocating "design management".

In the busiest time, our reporter also had a lot of enthusiasm to do in-depth reports, but in the process of research, we found that this idea was done at that time.

Because of the whole process of collecting interviews, this concept is getting more and more cloudy in our mind.

To put it bluntly, the management system originating from industrial design is never created or misappropriated for a short time to run. A set of operation mechanism and resource platform behind it has been established through experiments and operations.

That is to say, what others create is not just a bullet, but also a matching gun and numerous matching targets.

It is not a fault that the clothing design industry takes people's bullets, but the most important thing is that you can't take the guns of others and move the targets of others. No guns or targets, you can only let the bullets fly in the sky and become ashes.

Under the increasing pressure of competition, many brand operators are also vague and hollow about the positioning of "soft power". This "bullet" is flying around, but few people can tell clearly about its structure. The core direction of upgrading is in the process of putting bullets (soft power) into the gun chamber (brand building), the way and train of thought for target targets (technology and cultural innovation), and how to shoot (execution) how to keep up with the range of bullets.

Similarly, since the beginning of 2009, many fashion brands have been inspired by the "cross-border cooperation" and become the core force of cross-border.

However, after 2 years of trial, how many successful cross-border cases are there? Do not include too many "cross boundary shapes" that are applied mechanically, and then justify themselves: "our bullets look like bullets."

Such self deception will make this cultural innovation bullets eventually become the invisible cultural burden in brand building and end in a bleak fashion.

If social responsibility is a bullets that have almost fallen off, the shooters suddenly become more and more difficult to change in the pragmatic and pragmatic concept at this time of brand pformation and upgrading.

When low carbon and environmental protection become the world's inevitable "big guns", China's fashion brands will be "the first time".

We can be sure that these bullets flying in the sky will continue to gallop in 2011. If the majority of shooters can really persist in letting these bullets arrive early in the near future, that is the great fortune of the industry.

The fear is that Lao Tzu has no targets yet, and the new bullets fly to the heavens to seize the eyeballs and argue, that is not only the power of the bullets, but also the life of the shooters.