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National Shoe Brand Adidas Wang Creates Online Sales Miracle

2011/2/25 11:24:00 63

At 10:00 on February 16, 2011, "

Adivon

The official flagship store officially landed on Taobao Juhuasuan, which was sold out in just 15 minutes, and the result was so impressive that people made a steady effort to do things.

brand

We have to respect ourselves.

An excellent publicity campaign made by consumers for Adi Wang, creating a high input output ratio.

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Under the cost of 0, the "Adi Wang official flagship store" showed 8 million 736 thousand and 800 of the day's display volume, 26 thousand and 500 of the visit, and 1000 pairs of shoes were sold out in 15 minutes.

The e-commerce Department of ADI has achieved a sales miracle through excellent marketing methods.

This data is equivalent to the traditional entity store all day in the shop doorway after 15 million people, 26 thousand people into the shop, sales of 66.7 pairs per minute.

To achieve this kind of publicity effect, we need to spend about 1 million 700 thousand of the advertising cost in television, radio, newspapers, magazines and other media.

National shoe brand Adidas Wang creates online sales miracle

A experiential marketing, driving the offline entities in tens of millions of levels of sales

Experience changes subjective assumptions and experiences reshaping brand values.

A lot of consumers reflect the product of Adi Wang, which is much better than the product in terms of quality or design.

The online consumption experience, with the two consumption under the moving line, will surely accumulate more loyal customers for ADI's store through the linkage sale, and realize the brand value of Adi Wang from the nothing in the consumer's mind, from loyalty to loyalty.

National brand is recognized by the Chinese people to enhance brand confidence.

This is a proof of strength, and it is the recognition of the people from Adidas.

In the early planning period of participating in Taobao activities, Taobao official operators and experienced users had questioned the product of Adi Wang, and thought that sales would not be very high. The result of 1000 minutes sales in 15 minutes surprised the people who were not optimistic before.

It is proved that the brand strategy of Adi Wang is completely correct and forward-looking, and brand promotion has also achieved good results.

More importantly, excellent product quality ensures the foundation of all sales operations, and provides a strong driving force for further brand building and market expansion.

National shoe brand Adidas Wang creates online sales miracle

National industry emphasizes charity and promotes healthy development of industry

At the same time, charity is the brand feature of Adi Wang. Since its establishment, Adi Wang has asked itself to sell a product at Taobao, that is, automatically pfer 1 yuan to the China Red Cross Foundation.

In addition to his passion for charity, Adi Wang has been aiming for a long time. In recent years, under the leadership of the board of directors, all members of Adi Wang have been united in their efforts to identify and innovate the development of "the first national sports brand of China".

In line with "first, we must focus on doing well the organizational construction, business building, system building and cultural construction of ADI, and establish a scientific, standardized and democratic and efficient operation mechanism. Two, we should actively play the role of organization and coordination, further establish industrial alliances, create an extended industrial chain, and help enterprises develop the market actively. Three, we must strengthen self-discipline industry management, promote fair competition, and actively safeguard the interests of industries and enterprises; four, we should actively explore new ways and methods of national brand and market-oriented operation, and try to organize Adi Wang into an organization that can promote healthy development of the industry, promote orderly competition in the market, effectively protect the legitimate rights and interests of industries, enterprises and markets, and make new and greater contributions to the healthy, stable and rapid development of China's national industry.

Adi Wang entered the "new starting point and new goal" in 2011. Adidas sporting goods (China) Limited under the guidance of group strategy, Adi Wang, who stands on another brilliant starting point, will create new miracles and new brilliance in 2011 full of passion.