Exhibition Is An Ideal Platform For Enterprises To Enter The International Market.

At the annual Singapore information communication and media business conference held in 2006, a total of 60 thousand professional visitors visited the exhibition. Among them, the number of professional visitors in Singapore was 30 thousand, and the number of professionals from other countries reached 30 thousand.

The revenue from this exhibition is even more alarming. The initial statistics are up to 7 billion yuan, exceeding 35 billion yuan.

So

Nowadays, "going out and importing" is the common strategy of all governments and enterprises.

In the past few years, most developing countries in Asia have relied on cheap labor and preferential investment policies and vast market space, attracting a large number of developed countries to invest in and build factories.

And "going out" requires excellent products and technology, and a good strategy.

At present, "going global" is the focus of emerging countries to strive for self improvement.

China is the same, India, Singapore and so on.

However, there is a platform for "going out and bringing in", and relying on the strength of enterprises or propaganda within a small range can not achieve their goals.

Therefore, international or regional large-scale exhibitions have played such a role and become the ones that go out and come in.

At this Singapore information exhibition, "going out and bringing in" has become a hot topic.

In general, there are two types of enterprises seeking the strategy of "going out and bringing in".

First, the big equipment manufacturers still pursue the output of products and technologies, such as Ericsson, NOKIA, Motorola, HUAWEI, Zhongxing and other exhibitors, hoping to attract their operators and integrators to purchase their products and equipment by exhibiting their superior products and technologies, and belong to the advanced "going global" strategy.

Similarly, the strategy of "import and export" is also applicable to these large scale equipment enterprises, that is, bait the market to attract equipment suppliers to invest.

At present, India and China become hot spots of investment.

At this communication exhibition, a number of enterprises have indicated that they will set up new factories and offices in India.

Of course, government marketing is also a hot topic in this communication exhibition. Many government agencies in many countries sell their investment environment and policies to attract large scale.

Compared with large enterprises, small and medium-sized enterprises are facing the same choice.

In addition to playing a role in the domestic market, we also hope to go out and expand the broader market.

For example, in this communication exhibition, Singapore's domestic enterprises have a large scale of exhibitors, organizing more than 40 national science and technology enterprises to participate in the exhibition.

These enterprises mainly focus on software integration such as system integration, network security, industry application and so on.

For Singapore's information technology enterprises, the market is very small because Singapore has a population of only 4 million.

Therefore, how to go out is the focus of their thinking.

Its main markets are located in China, India, Malaysia, Indonesia and other countries.

At the exhibition, these enterprises are also enthusiastic about visitors from the above countries, hoping to find suitable agents and collaborators.

Similarly, the purpose of the pavilion from China is clear, that is, to explore gold in the Southeast Asian market.

Many exhibitors said that because the enterprises themselves are not strong enough to do too much action in the local market and services, they hope to find local distributors or OEM manufacturers to sell or produce their own products.

Compared with the Singapore exhibitors, Chinese enterprises will have a large number of exhibitors. Besides ZTE and HUAWEI, there are mobile phone manufacturers, communication base station manufacturers, optical communications and related devices, broadcasting and television equipment, power supply, computer room equipment, network equipment, etc., mainly with hardware equipment.

In addition, it is worth mentioning that the introduction of the Singapore government is also a highlight of the exhibition. In the Singapore 2015 plan announced during the exhibition, the government hopes to provide the best network infrastructure for investment enterprises through the construction of high-speed wired and wireless networks.

In addition, attracting more investors is the key to attracting high-quality investors through training more talents who know highly of high-tech applications.

So in general, Singapore's 2006 information and communication business forum is a professional event for Asian communications, IT and radio and television, and has become the best platform for Asia's information and communication and media business development.