XTEP Xiao Lihua: Information Growth Needs Decision And Analysis

On July 12th, June 23rd, the "summit of China's outstanding CIO ten years" was held in Sanya recently. The summit will be the best in the past ten years.

The following is Xiao Lihua's live statement: Hello, everyone! I am very happy to go back to this CIO circle again. It should be said that basically 08 years later, this is the first time to return to the CIO circle as a non CIO identity. This afternoon we mainly share with you about this part of e-commerce and strategic initiatives of the unified enterprise. We hope to build a fast supply chain system. We know that now the electricity supplier is pushing the pformation of the price station at present. We want to create a benchmark for price war. I quickly talk about three parts of time. I know it is very tight. At present, the industry trend does not take too much time. The number of main netizens reaches 4.57 billion, and the scale is the fastest in the world.

Emphasis on home appliances to the countryside, including many parts of 3G, because the threshold of intervention may be very low. There are still many figures behind this. That is to say, there will be a high growth rate in 2015 after 2011. Last year, the sales volume of eleven Taobao mall is 9.6 billion over the whole day of sales in Hongkong. The whole day of Taobao's income is even more than that of the north. We mentioned a lot of yesterday's topic. We talked about the trend of the future in the future. E-commerce for us, including the C era, or cloud computing, or the Internet of things, also missed the opportunity not only to miss an opportunity, it may be an era, so we hope to seize such an opportunity.

　　第二个重点讲一下电子商务，电子商务关键围绕七个方面品牌渠道商品物流，首先大家听到更多的是我们的客户很重要还有速度和图片描述，但是光有这些不够，品牌一个很强大品牌随时想进入早两年和晚几年没有太大区别，而且品牌为什么品牌排在第一，因为品牌往往都是很多的积累和沉淀强大消费群体的积累，特步每年卖出去鞋子加起来好几千万件，客户的群体实在的就好几千万，再一个本身资本长期积累和投入第二就是渠道，线下更多是选址现在网络上也有很多线下配套概念有质疑分销商场概念都有，商品部分整个差异化部分还是几部分，这个特步的商品的差异化部分都会有不一样，物流可能2010年以前是电子商务最大瓶颈三到五年物流会有非常质的飞跃，这几个方面现在是系统的部分，今天在座的各位是整个CIO系统不多交流，再一个是系统供应链如果

Last year or a few years ago, such a game was just a clear inventory. But in the future, e-commerce must be supported by the whole supply chain system as the core competence of the core competencies of enterprises. The most troublesome problem is that all businesses are the most troublesome.

Simply speaking, XTEP is different from other sports brands. All of them are professional sports. In fact, the whole sports brand is currently the youngest brand. He is a fashion sport, and sells 1 million 200 thousand pairs of single shoes, which was listed in Hongkong in June 08 years ago. This is just about entertainment marketing and sports marketing. There are many marathon sports and extreme sports competitions. In the future, we mentioned that basketball and football can be introduced to the United States, and that football is Germany. We mentioned that running is XTEP, so the future space is relatively large. After the strategy is finished, we will definitely come down to the strategy, as long as we run more high-end resources, we will all bring it, including our tourism related running League.

In fact, why the development of the whole Internet has been pulled up to the whole strategic level to do e-commerce, {page_break}

In fact, the main target consumer groups are all on the Internet. All of them think this way and keep up with the Internet. We are different from the Internet now. Now we have more location and location. The online Internet is just interest and interest. The Internet is surrounded by a princes who only dominate a house. I can see the battlefield of Shanghai in Quanzhou. Every battlefield, a small station, tens of millions of users are very terrible. Our Internet can change most is interest and habits. The basic logic of our Internet is the first. We can find the body through the Internet. We can find you through the search optimization, and we can find you through the search optimization. Second, we can get to know you through the Internet.

Third, people believe you have the highest trust components through the Internet. Therefore, in fact, we should pay attention to the depth of the Internet channel in the whole channel, especially if we want to achieve the characteristics of our Internet customers, we will channel all channels of this channel, because there is only a unique crowd behind him.

In addition, simply say, for example, to do the whole planning system, now e-commerce, I think the traditional e-commerce is generally there are no sales, no sales, no sales camp, we have no way to sell with sales, we advertised on TV, I saw where the goods were not clear, but Taobao immediately contacted the mall immediately to sell, and many of our customer resources were integrated.

This year we have made all the plans for the 1365 days of the year. Of course, we update every month, when holidays and when the Spring Festival is off. We aim at how to store the goods. How do we push against the Taobao platform or other platforms? How can we do the whole planning system inside the market? What do we plan to do? How to do all the links in our supporting products? This is a coherent system, not a simple one.

　　另外一个移动电子商务这一块也是非常大的趋势，接下来重点讲一下系统这部分，在座都是CIO，这几个客户的IT蓝图和框架，底层是基层平台，几个集团大的框架来讲实际上比较小一部分，电商这个里面很多模块，再往下走就是每个模块里面都是非常得多，怎么样基层打通这是非常核心关键的部分，我们今年把这个里面所有前端各个品牌淘宝的品牌接下来接到我们营销接到我们W系统我们订单维护全部打通，我们另外一个觉得现在目前的基本上电子商务信息化这边，企业信息化前十年我的概念更多完成建设阶段，我们本质上入库、出库、销售还有多少，其实完成了信息化的建设运维阶段，但是更多确确实实要到了信息化企业成长阶段，你要更多拿出来做决策、分析因为管理的本质是决策，必须拿来做决策决定调整战略品牌调整商品，现在目前互联网电子商务这边

更多只是用户数、UV、TV的分析光有这些不够商品分析远远不够，我看到很多企业不管传统还是什么，我看到这个排名第一一千双第二名八百双，你定价格很低第二价格很高，这个很多很多策略导致了整个分析不一定准确，所以分析不是想那么简单，片面的分析很可能导致一个整个的错误决策，分析说复杂也复杂，说简单也简单，最终归结到这个上面去商品是时间渠道是纬度，度量指标很多全时周期分析体系，我们这个系统全部都可以自动生成的，首先简单给大家看一下这个里面指标全部上来都是结构的分析，这个里面畅销版全部分析出来大概什么款为什么滞销为什么好销，这个商品所有相关信息都有，上市之后的销量变化折扣变化什么材料经销商的信息，这个销售折扣金额等等，这个里面DVD可能好几百张这个人工去做累死可能出现差错，我们搞这个到后面全部都

It is generated automatically.

To give a simple example, just click on the button, and all of these from the above to PPT are automatically generated, so that the whole process of doing a lot of time in the process of making reports can be interpreted more by application analysis, and really linked to business, so that we can more and more time do all these reports. These data are relatively large. We just look at it so that PPT is automatically generated outside.

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　　这个里面刚刚PPT做演示用这个细节不去展开，类似这样模式我们来做了很多，我们再举一个例子，我们这个里面做零售很重要是一个股份的部分，只要按一下联系按纽自动的生成什么码什么色，因为经常看到的时候也有可能翻多翻少了，还有很多促销模型，我们在国内基本上一件八折或者全场八折可以针对其他玩什么东西，哪些款是八折哪些打六折畅销款本身不够滞销款打折也卖步调，我们现在很多中小企业拿这个模型条马上看得到这个调整之前什么样，调整之后什么样的，大家看得到非常清楚，这样马上可以看得到这个什么码要进去补多少，这个里面部分其实我们在中小企业可以这些模式做，我们比较大我们特步这边我们把这个门店做上去之后，这个只要去这个方面多少，再加上人的整个经历时间全部解放出来，这样精准度更高，其实更多大家时间经历不用

The basic data is just a link. In fact, to analyze the whole supply chain system, we must first clarify the whole brand positioning, then realize it through support and then speed up supervision and feedback. At that time, we did a doctoral dissertation to solve a fast supply chain. At that time, many teachers said that the brand was like the marketing execution supply chain, which was the supply chain. In fact, we talked about a small part of the whole strategic planning, design and development, production decision, and every product has many analytical systems to do.

Part of the supply chain, one-time sale and purchase, we can not play the supply chain, but the large part of the whole link chain must be an electronic commerce supply chain system. The big environment is changing faster and faster. The market needs to become a sales market, and now the market is out of stock. This is a problem that many industries and many industries are facing. This is a problem that we see in many industries. So we see that the proportion of sale is very high, so we are going to take part in another part of IT. We collect this information and get back to OK. If you get the order back, you will find it three months before you come back. At this time, it is meaningless to have the sales promotion at this time. Next, let's talk about it.

Even the situation of selling catty, so how can we turn him into such a model, what kind of zero inventory, details unbending start, because time is running out, the last zero inventory effect is very good, and the buffet will also be much better than the ordering mode, what kind of dishes do he do, but the last thing is raw material inventory.

The most difficult part to do is the team part. The most important part of the process is to do the e-commerce. The most important part of e-commerce is the cultural part. The electricity supplier is different from the traditional business, because the electricity supplier is the foundation. This CIO circle is relatively young. In e-commerce, I am the elder brother, the age is very old, because after 80, 90, there are many different things in this, which is playing a gong in the office, knocking when it needs to knock, making a summary simply, how to do better around several circles and each department, how to do well in e-commerce, fast, detail, technology, capital and team.

Do not give up playing the electricity business seems to be more beautiful, actually more challenges, Bill Gates called it interest and embrace the trend of the world, this trend regardless of cloud computing or the Internet of things with you, you know, but we have done, there are ways to do useless, we have effective ways to design useful, there are plans, no action, no plan, no opportunity to do now, a great opportunity to come, have the ability not to play still you, finally, I wish you all healthy and happy to enjoy the process of believing in the results.