Knowledge Of Overseas Exhibitions

With the expansion of opening up to the outside world, all regions and industries in China are keen on exchanges with overseas countries, especially the export-oriented regions and enterprises. In order to expand their trade and cooperation with overseas countries, they will take the initiative to go abroad, take part in overseas exhibitions or hold exhibitions overseas alone. This is a gratifying phenomenon. However, there are worries in joy. Many exhibitors' exhibitions overseas are often bumpy and costly, but with little effect. The reasons are, of course, products, markets, packaging, prices, advertising and sales networks. However, the exhibition can not achieve the scheduled exhibition goals, but mostly because of the organization and implementation of the exhibition itself. For example, prior to the investigation and market investigation of the exhibition is not good enough, so that the exhibition is not properly selected, the exhibits are not configured properly, or the transport exhibits serious damage to the exhibits. In short, the experience is lacking in basic knowledge of overseas exhibitions. To this end, this chapter will introduce the basic knowledge of how to run exhibitions overseas.

 
　　 Overseas exhibitions Selection and participation

It can be seen from the classification of exhibitions that although they all call: Expo or Exhibition But there is a big difference: the theme of the exhibition is different, the composition of the exhibitors is different, the participants and visitors are different, so the target market is different, and the market condition of the regional exhibition is different in the country. If you are looking for a sales agent for a particular type of merchandise, I am afraid that it is most appropriate to participate in the corresponding professional exhibition. If you want to launch the product image of the province or city in a country, then participating in the Expo and setting up a single Pavilion will have a great effect.

If you are trying to sell some new products, you can hire a small number of stalls at the exhibition, and you will get a face-to-face contact with traders and product experts. It is important to remember that attending exhibitions is not for the public to publicize, but for real product transactions. Therefore, we should carefully select the exhibition as a target market.

As far as possible, the information on the corner exhibition as far as possible is a reliable guarantee for making the right choice. The information is comprehensive and specific, which can reflect the characteristics of the exhibition. Applicability 。