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Dear Bird: A New Round Of Brand Shuffling Begins

2011/8/20 15:36:00 39

Some time ago, a lot of sports brands rose with the rising cost. The collective price increase led to a new round of brand shuffling.

Recently, the new product ordering time of spring and summer in 2012 has attracted widespread attention.

In the early August, the reporter came to Jinjiang, Fujian, almost no place to stay. The hotel rooms were basically booked by thousands of agents and distributors of famous sports brands.

Reporters learned from the great bird that under the pressure of collective price increases of sports brands, the order will still be gratifying, and finally the situation of double rise in volume and price will come to an end.

According to the person in charge of marketing department, this is mainly due to the development of brand differentiation and the promotion of popularity. The comfort and functionality of products are widely recognized by consumers. The company continuously supports market and channel support, continuously increasing the effective outlets in the national market, and improving the self integration and operation ability of agents.

This order price of sports shoes, clothing and accessories has increased to varying degrees over the same period last year.

footwear industry

Chen Zongrong, director of the development center, confirmed that the price system would be adjusted when interviewed by reporters. It also indicated that enterprises would do their best to digest the cost of internal price increase, and at the same time, they would increase the added value of products through R & D, service and so on, so as to attract consumers with higher cost performance.

Chen Zongrong introduced that the new product combines the characteristics of light, thin and pparent, and cites the latest technology to develop new processes, such as seamless hot process and two-sided supporting technology. These integrated technologies can reduce the cost of manual sewing, greatly reduce labor costs, and make it cleaner, more breathable, lighter and cost effective.

Despite the pressure of such a big industry, the market expansion of the expensive birds has not been affected in any way. The total number of national stores has maintained a relatively rapid growth.

As of July, there were more than 1000 new stores in Guige bird, an increase of 7.5% over the same period last year. The success rate of new shops in the whole country increased significantly, and the channel structure continued to improve, and more efficient shops appeared. There were more than a dozen shops in a city like Hezhou and Guigang in Guangxi.

Although the unit price is higher than the original price, dealers,

Agent

The order enthusiasm remains unchanged. The number of orders increased by 4% over the same period last year, and the total volume of orders still increased by more than 30%.

In recent years, the company has constantly optimized its product structure, with the concept of "comfort" and "fashion" as its core concept.

stay

Terminal sales

On the other hand, you develop and upgrade the new online POS system, in-depth visit and understand the needs of agent operation management and terminal retail management, and systematically and systematically train distributors and agents.

You will continue to strengthen the regional operation center through the strategy of "market support, channel upsurge, retail assault and improve store efficiency". Through the strategy of "all the people, all stars and the whole world", we will carry out integrated marketing to continuously enhance the spread of "happy birds" movement and promote the differentiation of "sports happiness".