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Foreign Brands Have Been Growing Wildly In The Field Of Chinese Shoe Industry.

2011/9/21 11:42:00 38

Brand Industry Shoe Enterprises

Recently, foreign companies have been scandals in China.

From the ConocoPhillips oil spill in Bohai for several months, it has been completely against the sun.

Nike

Shoes are exposed.

In recent years, with the rapid increase of the share of foreign enterprises in China, the problem of product quality has begun to erupt densely, which is undoubtedly challenging the bottom line of Chinese trust.

In fact, foreign enterprises have been growing wildly in the field of Chinese shoe industry.


along with

brand

With the vigorous development of the economy, China has intensified its efforts to attract foreign investment, and has been playing an important role in attracting foreign businessmen.

policy

They have been "feeling good about themselves" for a long time, and because of imperfect laws, foreign shoe companies are also very good at drilling the loopholes of Chinese law, and many problems have not been solved in time.


At the same time, the gap between overseas enterprises in terms of social responsibility and domestic shoe companies is striking. According to the shoe industry's survey of more than 50 experts and over 500 professionals in this year's "CSR performance", if a company with the best performance is set at 100 points, a portion of foreign companies will not exceed 30 points.

On the other hand, the punishment scale of Chinese law is lower than that of foreign countries. There are many bribes in foreign enterprises in China. This makes foreign enterprises more fearless.

In this regard, China must strengthen the "quality standard" through "good quality" magic spell, so as to standardize the development of foreign enterprises in China.


As we all know, the brutal "story" of foreign shoe enterprises will be staged repeatedly if it is not strictly stopped.

So is it because they are "in Rome as the Romans" or because our system is too "gentle" to let them have the opportunity to drill? Although we have abolished preferential treatment for foreign shoe enterprises according to the world trade rules and treat them equally, but in order to introduce more funds, many of our local governments still give overseas enterprises "super national treatment" in the actual operation process.

This will be invisible, so that they feel one-sided superiority.

Therefore, for the development of foreign shoe enterprises in China, we need not and should not expect too much. They come to China not only to make money or to make money, but also to bear social responsibilities occasionally, in order to make better money.

What managers need to do is to make them earn money in accordance with regulations and get rid of this "savage habit".

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