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Six Years Of Collective Price Increase In Express Delivery Industry: The Trend Of Price Increase Has Been Fixed.

2011/12/28 9:46:00 17

In recent days, several executives in China Express have been travelling around the country to understand. Volume of cargo And delivery. Since the promotion of Singles Day e-commerce in November 11th, China Unicom has handled it every day. Package quantity It's all about 1 million 500 thousand pieces, which is about 50% more than usual.


"Since the singles day, the volume has not come down. It is expected that this situation will last until the Spring Festival." Express Xu Jianguo, vice president of Hangzhou, has been aware of the situation in the past two days in Nanjing and other places. "Despite the preparation ahead of schedule, the express is still more than we predicted. Some areas have reached the critical point of the" burst warehouse ". We have been struggling to extend the spanfer time and allocate additional manpower support.


In addition to increasing manpower and labor intensity, Zhong Tong Express has chosen to raise the price again. In recent days, a notice of "Notice of client" has quietly appeared on the company's website.


Before the China Unicom express, another private courier giant had announced the price increase to the public. Yesterday, many other people understood that "four links and one access", and other Shentong, Huitong and Yuantong plans to send fees in the near future.


Just two months ago, several private courier companies had just announced price rises, and this wave of rising prices after a long time has been the sixth collective price increase in the private express industry in two years.


Price increase


According to the "customer notification book" issued by China express, under the current increasing operating costs and continuous business growth, in order to further improve the quality of service of the whole network express, the company decided to increase the delivery fee of 1 yuan per ticket express on the original basis, and increase the freight rate for some parts of the city by 2~3 yuan per kilogram. The announcement of rhyme express also increases the paid delivery fee of 1 yuan per ticket express on the original basis.


In this regard, Xu Jianguo told our reporter, "delivery fee" is not the consumer to deliver the cost of delivery, but the company's next network points to cross regional express delivery costs of settlement, however, because the increase of 1 yuan for not much profit margins of the network is already a big increase in cost, so the network is likely to increase the cost of 1 yuan to the end user.


Reporters yesterday called the regional telephone network of a number of courier companies to understand that some outlets had indeed raised the express freight rate. Some outlets said that the express delivery fee for Shanghai sent to Jiangsu, Zhejiang and Shanghai was 10 yuan per kilogram, which was only 7 yuan before. Some outlets claimed that the price from December 12th to January 23rd was 8 yuan per kilogram, except that time was 6 yuan per kilogram. However, there are outlets that have not yet raised prices.


As for the prices of different outlets, the management of a private courier told our reporter that most of the private couriers were franchising operations, and the express prices of consumers were determined by their own bearing capacity and competition status.


The above management revealed that the wave of price rise in October was mainly a "price increase proposal" issued by the headquarters of the express delivery company to its subordinate outlets. Therefore, many outlets did not really raise the price because of the fierce competition, but the headquarters were dispatched to send fees in a row, which may force the subordinate outlets to really raise their prices.


The price trend has been fixed.


In the previous several courier companies' public price increases, there is not much practice in practice. This is also a major embarrassment facing the private express industry.


"Because several private express enterprises are homogeneous competition, they have not yet completely jumped out of the strange circle of" who will first rise in price, who will die first, who will not rise in price, who will wait for death ". Even if the price rises, it will not necessarily increase, which is also an abuse of the joining mode. Xu Yong, the chief consultant of the China Express Consulting Network, pointed out yesterday.


However, Xu Yong also predicted that with the continuous surge of cost pressures, the express price increase must be the trend of the times, and the Spring Festival price adjustment will also become the norm. He also suggested that courier companies could try to change the pricing mechanism of domestic express, such as learning from international express delivery, implementing discount pricing in peak season, and linking with fuel price, and flexibly pricing by adjusting fuel surcharge.


Xu Jianguo said that the price increase is "seasonal price adjustment", mainly to adjust the volume of goods, ease the pressure of delivery, if the volume of goods has dropped, the company will also consider sending fees to the callback.


Although the Spring Festival is the traditional peak season for express delivery, private express companies often suspend business during the Spring Festival in the past few years. For this reason, the State Post Office has explicitly made a request recently. If the express company fails to operate during the festival, the express business license will be resumed.


The reporter learned from several large private express enterprises that the company will be on duty during the Spring Festival, but the delivery cost during the spring festival may be further improved.

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