Zhou Shaoxiong: Describe The Man'S Soul With "Seven Wolves".

"Clothing is not a soul. We have to build a brand that embodies life styles and values, and our products have souls."

Zhou Shaoxiong, chairman of the seven wolves, explains the new brand culture innovation of the enterprise.

In 2010, the development environment of China's garment industry is complex and changeable.

The seven wolves, whose products are mainly domestic, although they have avoided the cusp of the international financial crisis, they have to face the high inflation pressure in China.

In China, the garment industry is facing a critical period of pformation.

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Faced with the impact of the international financial crisis, the seven wolves were not affected, but sales increased significantly.

But now, with the rise of domestic CPI and PPI, and the increase of production costs of raw materials, rents and labor, are seven wolves facing a new round of shuffle or opportunity?

Zhou Shaoxiong said: "we now feel the inflationary pressure obviously, but this is an industrial one.

This year, the rise in the cost of production caused by the increase of the price of cotton, the increase of labor costs can also be digested by other forms. Now the increase of raw materials is too big, which leads to the price of clothing to go up.

For us, this may be a new round of opportunities, business turnover has been pushed up, but it is hard to say whether profits can be improved synchronously.

If the price is pushed up, will the consumer's ability to bear down? It depends on how strong the pricing power is.

We pay attention to brand diversification, so the pricing space will be relatively large. Many of our customers have high brand loyalty and low sensitivity to price when buying.

After the financial crisis in 2008, the whole market was changing, and the world economic problems exacerbated the restructuring of the domestic market.

Fiber,

What is most satisfying to Zhou Shaoxiong is that the company's terminal operation system has been pformed. Originally, it was driven by the spirit of personal struggle to promote the development of enterprises. Now the company has built a team driven mechanism, and digitalization and information system construction has entered the application stage, and more professionals have been introduced.

"We want to be representative of the spirit of the Chinese age.