Thinking About The Development Of Chinese Brands From The Popularity Of Foreign Brands In China

The Italian European Union News Agency published a signed comment on the 19th issue, saying that Chinese brands need to go to the world, and more importantly, Chinese people need to know. We need to dive deep to understand why foreign brands continue to be popular in China, and learn to create our own nation personality To improve the cultural taste of goods and truly make Chinese brands among the top brands in the world.

The article is excerpted as follows:

For more than 30 years since China's reform and opening up, Chinese people have created countless miracles and brands. Why do Chinese people prefer foreign brands when choosing goods while Chinese brands are walking in Europe, America and even the world? Is it just a fashion pursuit and comparison. In fact, it is not always the case. Chinese people chase Overseas brands In a sense, it should be an appreciation of a quality and a cultural accumulation.

By chance, the author was invited to Shanghai to visit the 2012 autumn and winter fashion show. After watching fashion shows, I suddenly understand why foreign brands continue to be popular in China? However, domestic brands are struggling in front of Chinese people. In particular, there is a new interpretation and understanding of Chinese people's persistent pursuit of foreign brands.

When I arrived at the fashion show with my friends, there was a sense of joining in the excitement at the beginning. At best, we can see handsome men and beautiful women walking up and down the catwalk in bright clothes, just like the catwalk on TV. So monotonous repetition, what can we see?

Shanghai 2012 Autumn and Winter Fashion Conference is indeed a showcase for international famous brands. Various world-class brands came on the stage alternately, which attracted a lot of applause. When the model wore "Zonadi" on the stage, there were even more cheers. According to the insiders, "Zonati" is a dress for high-end people. The price of a boutique is up to 500000 yuan, and the order has to wait for the first half of the year. This is too exaggerated, isn't it?

The lights, music, incense fog, models, sitting in front of the catwalk, I was intoxicated by the heavily funded fashion show, and attracted by some strange "landscapes" around me. When I was immersed in my own worries, my friend handed me some information about the Italian noble brand zenobi products that were being released on the catwalk. I finally understood everything when I looked at its product introduction manual, which is even more high-end than ordinary art books.

Why are foreign brands so popular and valuable? It is their product manufacturers generation after generation Culture The accumulated result of creation is the result of the painstaking efforts and sweat of every employee. To be more precise, what they show is no longer a commodity, but a perfect work of art.

Although Chinese enterprises also want to build their own brands, we have to admit that the commodities of Chinese enterprises are more or less too commercialized, and more importantly, they lack the background of personality beauty and national culture. Every nation and every enterprise has its own personality, and only the products set off by this culture and personality should be the most perfect.

The brand is not supported by slogans and propaganda. The brand is not "what you want" but can "achieve" immediately. It is realized by the creation of cultural thinking and perfect details bit by bit.

Chinese brands need to go to the world, and more importantly, Chinese people need to understand why foreign brands continue to be popular in China. We need to learn to create brand culture with our own national personality, so as to improve the cultural taste of goods and truly make Chinese brands rank among the top brands in the world.