China'S Textile And Clothing: Integrated Innovation From The Establishment Of Supply Chain Alliance "Ice Breaking"

"The production and manufacturing process is based on the control of costs. The supply and demand will be stable if the cost is well controlled. However, we should not always fight for the cost. Instead, we should consider how to create customer demand through product innovation and break through the cost bottleneck. In the commercial circulation process, how to create value for consumers with a better business model is a problem that enterprises should now care about." At the 2012 Global Textile and Clothing Supply Chain Conference held in Ningbo, Zhejiang Province, China textile industry Sun Ruizhe, vice president of the Federation, said so.

At present, China Textile clothing After experiencing two stages of production factor driven and investment driven, how to rely on the design of business model to rethink and judge the "business direction" of the enterprise, rebuild the supply chain structure of the enterprise, balance the supply chain relationship, and maximize the value of the supply chain through the synergy effect of the supply chain is the issue to be deeply considered at this conference, At the same time, it is also the value of solving supply chain related problems in the future development of the industry.

　　 Integrated innovation from the establishment of supply chain alliance "ice breaking"

China Textile Clothing industry It has the longest single chain supply chain in the world, from spinning, weaving, dyeing, mass production, to brand marketing management, channel management, logistics distribution and retail terminals. In this long chain, all enterprises pursue the maximization of interests in the common market, resulting in asymmetric information in the competition, forming the bullwhip effect, which actually results in the minimization of the interests of the entire supply chain and restricts the development of the industry.

In this regard, Fu Guangwei, deputy director of China Textile Information Center, has been seeking solutions. After a period of thinking and research, Fu Guangwei believes that it should be an effective means to establish a textile and clothing supply chain alliance and create a cooperation platform based on supply chain management by relying on the Global Textile and Clothing Supply Chain Conference, which has formed considerable influence in the industry.

Fu Guangwei said in an interview that after the 2008 financial crisis, China's textile industry has undergone profound changes, which is reflected in the gradual development from processing trade between single enterprises in the past to the synergy between upstream and downstream of the industrial chain, which will be the major trend of the development of the textile clothing industry. However, due to the existence of the current "hidden rules" of business and the impact of the bullwhip effect, our textile and clothing supply chain competitiveness has been greatly restricted. "The purpose of launching this textile and clothing supply chain alliance with upstream and downstream enterprises is to break the 'hidden rules' and eliminate the bullwhip effect."

It is reported that the alliance will organize and implement a series of projects and cooperation based on the cooperation of supply chain management and the core members, clusters and excellent enterprises of the alliance, so as to realize the knowledge sharing, information sharing, experience inheritance, resource integration, industry signage establishment, business model exploration and final strategic cooperation of the alliance members, So as to achieve the "win-win" or "multi win" purpose of the supply chain cooperation mode.

On the occasion of the 2012 Global Textile and Garment Supply Chain Conference, the Down Supply Chain Branch of the Textile and Garment Supply Chain Alliance was first established. Its members include down clothing brands, down processing and design service providers, as well as down upstream surface accessories, down suppliers, etc., and all links in the down industry chain are included, which is conducive to joint development among enterprises and integrated innovation. As for why we first chose down jacket to achieve the "ice breaking journey", Fu Guangwei said that because the down jacket supply chain is independent and systematic, it is relatively complete, with a large brand coverage and representative.

Fu Guangwei said that the supply chain alliance does not have the Secretariat and other departments like other conventional alliances, but it seems loose in form, but in fact it is scattered in form and concentrated in spirit. The Alliance regularly organizes meetings, where members talk about the difficulties they encounter in production, design, R&D and sales, and work together to solve them. "I hope we can work together in the direction of supply chain to maximize the benefits of each enterprise in the supply chain, put design concepts, quality management and other ideas into the whole supply chain, carry out integrated innovation on the whole supply chain, improve the competitiveness of the domestic textile and clothing supply chain, and let the value of the supply chain pass from fiber to clothing." Fu Guangwei said.