Online Shopping Has Become A New Growth Point Of Textile And Clothing

Online shopping continues to grow high, but the permeability is still low, and the development space is huge.

The continuous high growth of online shopping from 2008 to the present is mainly manifested in the steady growth of users and the continuous expansion of online pactions.

Permeability is still at a low level of 37.8%, and there will be room for improvement in the future.

Dongxing Securities said

Online shoppers are more likely to buy familiar brands, and online shopping is expected to become.

The new growth point of enterprises.

Due to the obvious scale and preemptive advantage of offline brands in terms of influence and offline experience and terminal network purchase, online sales are obviously better than other emerging brands with poor brand awareness.

Brand enterprises have advantages in brand influence, supply chain reaction, cost control under scale, and warehousing and logistics provided by physical stores with mature layout. Mature brand clothing enterprises will benefit more easily from online sales than emerging brands. In the medium and long term, online shopping is expected to become a new growth point of brand operators based on entity management.

Shenyin Wanguo [2.03 -1.46%] pointed out that the company's performance in the first half of the year has been more robust from the companies that have announced the China Daily report. The nine Mu Wang [25.54 -0.97% share research report is slightly ahead of expectations and the seven wolves meet expectations. It is estimated that the 2013 spring and summer orders for men's clothing in August will grow at about 15-20%, slightly lower than the first half of the year.

The industry has searched for [24.80 -1.98% shares, and its performance is in line with expectations; the home textile industry's [52.90 -3.41% share research report of the home textile industry is lower than expected.

The newspaper still optimistic about the relatively robust and risk resistant brand retail enterprises.

Continue to recommend men's leading faucet seven wolves, nine Mu Wang, [12.08 -1.71% share, research report] and potential growth stocks Shanghai Jahwa [48.20 -0.12% share research report] and the [34.99 -0.74% shares of Langer group, research report], pay attention to the elastic varieties of home textiles.