Matters Needing Attention In Promotional Activities Of Clothing Shop

How can online promotions win in the promotion war?

Shop sales promotion matters needing attention.

First, accurate positioning.

Mainly in the theme is clear, clear is to convey the brand image publicity or on-site sales, do not fall into the sale of wind, discount wind sales misunderstanding.

In addition, we need to understand the dynamics of competitors, especially in several major holidays, such as new product status, discount, gift distribution, new product introduction and so on.

Two determine the best action plan.

In addition to careful planning and personnel arrangement, there must be a good plan to give full play to the advantages of team operations, unite and work together in order to do a good job. Secondly, there is a strong implementation capability.

Arrangements and material preparation should be closely linked to the theme of activities. The head of the Department should know every link of the activity, understand the progress of each block, discover and solve new problems in the activity scene in time, carry out detailed training for the personnel involved in the activity, and thoroughly convey the purpose and theme of the activity to everyone's mind, fully mobilize the enthusiasm and sense of responsibility of every employee.

Three determine timing and planning budgets.

Sales promotion time is sooner rather than later, characteristic activities are best three or four days earlier than rivals, so as not to be preemptive.

Good planning, good timing, if there is no complete and accurate planning budget, then the product is not enough, sales promotions are not in place, customers can not buy the purchase, the take can not, will also affect the overall activity effect.

Four is the scene atmosphere construction.

The festival atmosphere includes two parts, one is the scene atmosphere, including the atmosphere poster, POP posting, decorative items layout, proper broadcasting and music, which will stimulate the desire of customers to a large extent.

Specifically, do a good job in the theme advertising, from color, headings to programmes, activities, etc., highlight the festival atmosphere, create holiday business opportunities with theme advertisements, and another atmosphere is the mood of employees, which depends on whether the organizers can mobilize the positive attitude of employees.

The most effective

The method is to formulate an appropriate task and sales target, and reward according to the rate of achievement after the activity.

Five, we must strictly control the cost of promotion.

Rational prediction and control of input-output ratio should not be blind to whoever spends money with money; try not to face up to strong manufacturers, especially against price wars with strong competitors. They should make a new way to highlight their strengths and selling points. In fact, the design of holiday promotion activities should be "self adapted" so as to achieve good results.

Six is the evaluation summary.

Every festival

In order to improve the quality and effect of holiday marketing, we need a good summary of the overall marketing activities.

For example, the sales volume of this activity, the effectiveness of its implementation, the consumer evaluation ratio, and the general reaction of the industry.

Analysis of the advantages and disadvantages of each activity; summarize the success, learn from the lack of lessons.

The purpose of evaluation and summary is to avoid risks and achieve greater success for the future.