How To Popularize New Clothes

　　 New fashion promotion strategy

Continuous development New fashion It is also an effective measure to increase network value. The apparel industry itself is a fashion industry, which requires faster innovation. Only by constantly developing new clothes can we meet the needs of the market. Of course, the development of new clothing can not be blind, new clothing must have a particularly attractive selling point. Although it is not easy to tap the clothing selling point, we can try to adopt the progressive reasoning method. Selling good clothing itself will speak, clothing attractive, not afraid of franchisees do not purchase. Many garment enterprises lose customers because of a large number of reasons why clothing innovation can not keep up. This has nothing to do with customer relationship. If there is no new clothing, clothing enterprises will lose customers. If your brand clothing development is lagging behind, then the franchisee will have to "empathize with others" in order to protect its business. Based on the importance of sustainable development of new clothing to network value-added, some garment enterprises have summed up a rule: any large sales promotion activities will inevitably be accompanied by the promotion of new clothing.

　　 Accounting for silver strategy

Most of the garment enterprises in the provinces are concentrated in provincial capitals and relatively large developed cities. Most garment enterprises are mainly concentrated in counties, county-level cities and prefecture level cities. Many garment enterprises, including provincial capital cities, have a habit. Because clothing companies want to absorb the hundreds of brands of each company for their own use. This is just contrary to the expectations of various garment enterprises. Clothing enterprises hope that the clothing companies should only enter the clothing of my family. Therefore, it is better for all garment enterprises to be in Clothing enterprise When you enter your own door, you should actively use the strategy of taking up the Treasury and make every effort to make her purchase as much as possible and occupy his current liquidity so that she will not have funds to enter other brands of other companies. It is easier to "kick the goods" success! In the process of "kicking goods", the invoicing members use their own information to encourage the store to buy goods, for example, a certain clothing sells in a certain place, hot, ah, so and so clothing enterprises enter a certain number of clothing at a time. When communicating, we should appeal to the clothing enterprises to enter more clothes so as to achieve the purpose of accounting for silver.

　 Reward sales staff strategy

Sales staff are the most basic personnel in the clothing industry, and they are the warriors at the forefront of struggle. Most of the new clothes are actually sold to customers by salesmen in clothing enterprises. Therefore, clothing enterprises must not neglect the sales force, a powerful sales force, in order to realize network increment. Just imagine that if every salesperson in a clothing enterprise pushes the same brand of clothing, then the clothing sales of the brand will naturally rise, and the network will naturally increase in value. To make salesmen play a role in network value-added, let Salesman The first thing that comes to mind when contacting customers is to sell the clothing of the company's brand. As we all know, the remuneration for the sales staff is the salary plus commission. If we can introduce a policy of selling our brand clothing and then rewarding it by our company, we will surely arouse the enthusiasm of salesmen in selling our clothes. Since then, the sales staff of various garment enterprises have sold the brand clothing of the company, and the clothing of other brands will be unsalable. The owner of the clothing business will be cleaned up. Although this will increase the cost of our company and reduce the profit margin, it will definitely have a super value return.