New Mode Of Clothing Marketing: Apparel Group Buying Network

Opportunity is either invisible or never remembered.

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Media communication is always placed in a cold corner.

There is a mindset that prevails in the clothing industry, that is, product solutions, interpersonal communication and business negotiation.

In these three axes, media communication is hard to find its place.

Media communication and sales should be well coordinated.

The sales promotion effect will be greatly reduced only if people sell solo dance.

From the four aspects of product attributes, purchase crowd, purchase characteristics and usage mode, the media communication must achieve two points: the deep dissemination of sales force and the targeted dissemination of breadth.

The basic brand tools such as product selling, product information, picture albums and promotional films belong to the deep dissemination of sales force.

The vast majority of industrial enterprises are also making efforts in this area, and want to implement the communication effect on the rigid basis of sales performance.

As a result, when pragmatism takes the lead, the effectiveness of media communication decreases.

Kungfu is beyond poetry.

Clothing marketing communication must be based on the depth of dissemination, creatively apply targeted breadth of communication means, in order to achieve the combination of point and face, and sell and brand can repair fish and water sentiment, there is a close relationship between the actual sales and future development.

Recently, in the process of in-depth contact with garment enterprises, we have put forward several ideas about the dissemination of targeted media in the network media, which have been initially recognized by the top management of enterprises, and have also been enlightened.

How to get out of its own besieged marketing is also a problem that the clothing marketing consultancy community will continue to solve.

This essay is intended to interact with peers and interact with customers, so as to find some innovative solutions to network communication for clothing marketing.

Clothing and services

From scratch, it has grown to more than 1000.

On the one hand, the white-collar companies and young people are zealous in pursuit of discount products. On the other hand, businesses are eager to make quantity delivery urgent, and the group buying network has low entry threshold, so a new channel mode has mushroomed.

The clothing group buying network is so popular. Is there any chance for clothes? Last month, I talked with the boss of several industrial enterprises.

I thought they would laugh at it, but I didn't think they were excited.

The reason is that many standard type clothing enterprises are either lightly or heavily in the passive situation of sluggish sales.

Their sales force and distribution channel are still limited.

Coupled with weak brand communication efforts, it is impossible to find a way to run the third party.

Clothing can be divided into investment products, basic products and ancillary products. At present, the group buying stage can only be basic and auxiliary products, because their value is relatively explicit, and buyers are easier to compare with key purchase factors such as prices, technical parameters, and sex indicators.

Some repair, maintenance and daily operation clothing (affiliated to auxiliary products) has entered the quasi group buying and selling stage, but its form is

The supermarket is the entity store + virtual purchase.