Shishi Textile And Garment Enterprises Optimistic About Outdoor Clothing Business Opportunities

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Less than p ago, the German outdoor brand < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > "dugad" settled in stone lions.

The reporter understands that as people pay attention to outdoor and tourism, outdoor clothing suitable for outdoor life has become the focus of attention of consumers.

According to statistics, in recent years, Shishi < a href= "//www.sjfzxm.com/" target= "_blank" > textile < /a > clothing terminal outdoor consumer market has maintained a rapid growth rate of 30%.

How can the Shishi textile and garment enterprises miss such a business opportunity? < /p >

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< p > "under the increasingly fierce competition in the apparel industry, outdoor clothing as a new force in the Chinese apparel market has grown significantly."

Chen Guohua, general manager of dugdi (China) outdoor products Co., Ltd., said that the scale of China's outdoor products market increased from 60 million yuan in 2000 to 11 billion yuan in 2011.

With the continuous upgrading of residents' consumption, the increasing awareness of tourism and outdoor life and the increasing demand of the market, outdoor products have gradually become one of the potential segments of the garment industry.

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< p > reporter saw in De Hui, Xinhua, WAL-MART and other large shopping malls, outdoor brand clothing was placed in a prominent position, highlighting sports fashion.

"The mainstream consumer group of outdoor clothing products is 18-45 years old. This group's aesthetic ability and ability to follow the trend is very strong.

In the future, this group has the potential to become a loyal consumer of outdoor clothing.

However, the reporter visited Shishi specializing in outdoor clothing research and development and production enterprises understand that the outdoor industry does not "full bloom", mainly attributed to the outdoor apparel industry itself is in the initial stage of development, the product is niche market, the number of brands is not large, and only outdoor sports enthusiasts, especially domestic consumers, lack of awareness of outdoor sports, resulting in the demand is not strong.

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Less than P, however, the outdoor clothing industry still let many confident entrepreneurs see hope, especially the pioneer of outdoor clothing, the Pathfinder, and successfully become the first outdoor product company in China, and it has made a demonstration for the Chinese outdoor products company.

According to Chen Guohua analysis, with the introduction of Shishi outdoor clothing enterprises to international famous brands, Shishi < a href= "//www.sjfzxm.com/news/index_f.asp" > outdoor wear < /a > has attracted more and more attention among consumers, and the prospects for development are bright.

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