Net Profit Fell 36.01% Year-On-Year In The First Quarter Of, Avalanche Of Brand Image

< p > A female stock < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > the first stock landed on the small and medium-sized board in 2009. Before the listing, the company's performance was highly developed. However, the year of listing was the watershed, and net profit began to decline after 2009. From 2010 to 2012, the year-on-year growth rate of net profit was -11.87%, -0.85% and -43.85% respectively. From a quarterly report this year, net profit growth continued to decline, down 36.01% compared to the same period last year. In other words, the company's performance has changed since it was launched in 2009. Most of the annual reports of the company are attributed to the macroeconomic impact. However, the reporter found that BELLE shoes, the leading woman in the shoe industry, has continued to grow. Obviously, the company's explanation is hard to believe. < /p >
< p > in terms of the performance of the two tier market, investors have already cast their votes on foot. Data show that Saturday's stock price hit a new low in early December last year. This year, it has been hovering at 6 yuan / share for the most part. Compared with the issuing price of 18 yuan, it fell to 60%, and the investors involved in it were firmly locked up. In contrast, BELLE International's share price has reached a record high this year. It seems that "the eyes of the masses are sharp". < /p >
< p > < strong > after the listing, the performance declined year by year < /strong > < /p >.
< p > reporter found that before the listing in 2009, Saturday is the standard growth stock, the net profit growth rate and the net asset return rate are very ideal. However, since the listing in 2009, the company has just changed one person, and the image of "rich handsome" has disappeared suddenly, instead of getting worse. Obviously, the performance of the company after listing is difficult to satisfy investors. As far as ROE is concerned, from 6.7% in 2010 to 3.49% in 2012, it is lower than the one-year deposit interest rate of banks. It is also at a very low level in the whole industry of < a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank", "href=" and "clothing". < /p >
< p > < strong > data source: WIND information, company periodic report < /strong > /p >
< p > from the company's inventory and accounts receivable data, the company's performance is likely to continue to decline. Data show that from 2009 to the first quarter of 2013, the company accounts receivable has been increasing trend, since 2012 has begun to surge, from the first quarter of 2013 accounts receivable situation, the whole year will fear a substantial increase again. < /p >
< p > < strong > data source: company annual report < /strong > /p >
Mr. P, a certified public accountant of an accounting firm in Shenzhen, told reporters that from the growth trend of company accounts receivable, it can basically correspond to the company's net profit slide year. This shows that the growth of company accounts receivable may be caused by the pursuit of revenue growth. < /p >
< p > < strong > brand influence is not as good as < /strong > /p >
Less than p years ago, women's shoes were loved by many female consumers on Saturday. But now, it seems that things are wrong. < /p >
In the early summer of < p > May, Shenzhen was already hot and hot. It was the season of season for clothes, shoes and socks. The reporter came to the Merlin store in Tianhong mall, and the crowd in the women's shoe area. On Saturday's counters, there were few customers who came to try shoes and shoes. Most of them took a look at the two eyes and left. Salesperson is not accustomed to such a scene or why, eyes cold, chatting, occasionally shout a few words, it seems that all this is not related to himself. The neighboring BELLE counters are coming in to see shoes and try shoes because of their complete products. < /p >
< p > or online shopping as a new sales channel can also prove the influence of a brand from the side. Last year, during the "double eleven" period, Taobao and Tmall launched a massive promotional campaign. Almost all consumer brands were involved. In this bustling war, all brands exert their talents to attract customers, because of this, we can see the influence of each brand. Reporters from related channels won last year's "double eleven" period of women's shoes sales list. Data show that Daphne, BELLE, red dragonfly, Comar Nick, Yi Kang, Zhuoshi Ni, interest, camel, eschen, Ginis entered the top ten list of transactions. On Saturday, the top ten did not enter the competition. Obviously, the famous brands have become almost the same. As a sales champion, Daphne's turnover on the double eleven day was about 23 million 270 thousand yuan, which sold 134 thousand of the products, which was amazing. The runner up was BELLE, which sold 17 million 200 thousand yuan and sold 78 thousand items. < /p >
< p > < strong > data source: data cube < /strong > /p >
By now, P has been rejected by institutional investors on Saturday because of its slump in performance and the avalanche of its brand image. Data show that last year, a total of 8 batches of agencies went to the survey on Saturday, including Guoxin Securities, Yi Fonda fund, and Haitong fund, but they only looked at the fact that they did not buy it and showed their attitude in practical action, which is worthy of great concern by investors. < /p >