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YOUNGOR Frequently Finds It Hard To Return To The Main Business. Competition And Growth Require Money And Energy.

2013/6/6 22:53:00 22

YOUNGORBrandClothing Brand

"P >" in YOUNGOR target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > main business, YOUNGOR appears to be somewhat different, all of which stems from its persistence and obsession with the real estate industry. For this reason, YOUNGOR has been criticized as "real estate addiction is like drug abuse".

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< p > a few days ago, YOUNGOR subsidiary Ningbo (real estate) YOUNGOR new town real estate Co., Ltd. took a plot of 1 billion 544 million yuan to win the core area of Ningbo eastern new town. Before that, YOUNGOR had taken 3 plots in Ningbo.

In May alone, YOUNGOR got 4 plots.

After nearly two years of silence, YOUNGOR made frequent speculation this year.

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< p > for YOUNGOR's frequent moves this year, the outside world has been criticized and questioned, mainly due to the fact that YOUNGOR's inventory of real estate is still relatively high in the past period. Its quarterly report shows that the inventory is as high as 23 billion 200 million yuan, and the stock belonging to the main garment industry is only less than 2 billion yuan.

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< p > many industry insiders told the media that YOUNGOR started the pace of expansion or was optimistic about the future property market.

However, there are also insiders told our reporter that faced with high inventory, YOUNGOR has been relatively cautious than before, because even if the current real estate market is showing signs of warming, the state's regulation and control policies for real estate are still severe, and the risk of the real estate market is still large.

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"P" YOUNGOR questioned the outside world, saying that if we want to continue to develop real estate business, we need to carry out proper land reserve.

The company will track Ningbo, Hangzhou (real estate), Shanghai (real estate), Suzhou (real estate) and several other cities.

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< p > so, YOUNGOR has obviously taken the real estate business and clothing as the main business, even the importance of the real estate business has surpassed the garment industry.

Liu Xinyu, deputy director of YOUNGOR, also said in an interview with the media that apart from the main business of clothing, real estate is another main business of YOUNGOR.

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< p > for YOUNGOR's clothing and real estate industry, Guo Fanli, a senior consultant of CIC, told our reporter that as a main garment industry, it is not appropriate to take large quantities of clothing.

"The current high inventory has plagued the company's clothing industry, the main business development, competition and growth need to invest more money and energy.

The reality is, YOUNGOR is now hard to return to the clothing industry that is widely known by the public.

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< p > from 1992 to the present 21 years, YOUNGOR's real estate business has entered the "mediocrity" from glory. However, compared with the downturn of the clothing industry, the real estate profits are still considerable. The real estate industry's money making speed is fast, and the opportunity to make big money is more. YOUNGOR has an impulsive real estate impulse, which is why YOUNGOR has been hard to return to its main business.

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< p > YOUNGOR annual report 2012 shows that last year its real estate pre-sale of 8 billion 26 million yuan, confirmed revenue of 5 billion 158 million yuan, net profit of 1 billion 9 million yuan.

In addition, media data also showed that YOUNGOR ranked thirty-ninth in the domestic real estate sales in the first quarter of this year, with sales revenue of 4 billion yuan.

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< p > however, YOUNGOR's development in real estate business is not smooth sailing. Besides policy and market risk, it is also experiencing quality examination.

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< p > reporter has learned that although YOUNGOR has a good reputation and brand, its quality problems have been complained by owners in many places such as Suzhou, Ningbo, Hangzhou and so on. The problem involves rough manufacturing, uneven floors and housing subsidence.

Guo Fanli analysis believes that although the real estate industry can bring greater benefits to YOUNGOR in the short term, it does not have the advantages of real estate management and management, and the frequent occurrence of problems is also natural.

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< p > industry insiders told our reporter that YOUNGOR's real estate business prospects are uncertain. YOUNGOR should strengthen its own apparel industry's operation and management. The long-term accumulation of brand and image and core advantages is the key to long-term development of the company.

But recently, YOUNGOR is also stepping up its sales and land reserves. It seems that YOUNGOR's actions and strong intentions to return to its main business are behind its frequent actions.

Whether or not they frequently take the right place and whether they can make a difference in the real estate business in the future can not be reached for final conclusion.

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