Sales Of Domestic High-End Men'S Wear Declined Significantly

< p > the decline of high-end men's wear market is not immune to European or American brands or domestic brands.

Recently, many men's wear brands reported that profits fell by 40%.

The main reason for the market downturn is high store rentals, electricity supplier sales shocks and luxury consumption restrictions.

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< p > strong > decline: big card is also hard to escape < /strong > /p >

< p > the Hongkong textile giant Li bang, a former OEM supplier of Armani and Hugo Boss, recently released its first half financial report in 2013, which was very unsatisfactory. Its net profit in the first half of this year dropped by 43%.

The company also has many famous European men's wear brands.

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< p > China's mainland market recession has become one of the main reasons for its sharp decline in business.

In the first half of 2013, 32 mainland stores were closed, and the proportion of mainland sales decreased from 55.7% last year to 50.5%.

The mainland stores sell only HK $2379 per square meter per month, which is HK $20542 in Hong Kong and Macao stores, and 8.6 times that of the mainland.

The same store sales in the mainland also fell by 10.2% over the same period.

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Less than P, European brands are declining, and domestic brands have not been spared.

At the beginning of the year, the "Top Jacket" of the top tyrants men's high-rise said that "the most serious market downturn in history".

Recently, YOUNGOR group semi annual report also showed that as of the middle of this year, the business income of garment business increased by only 3.97% compared to the same period last year, and net profit decreased by 37.75% compared with the same period last year.

Shirts, suits sales growth declined for the first time.

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< p > < strong > main reason: rents eat profits < /strong > < /p >

< p > the new agent of miss CK, a new shopping center in central, told reporters that the rent is the main expense of the store on the commercial street. According to the size of the shop, the cost per year is basically several million yuan. If the business is light, the sales volume of many stores can only be up to the rent.

"The annual rent of several million yuan, sales can only achieve several million yuan, excluding labor, electricity and other expenses, not much profit."

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< p > according to the latest retail property market report released by the global real estate information company, the two quarter of Europe, Middle East and Africa, China's retail real estate will continue to be hot.

Previously, the highest rent list of high-end retail (shopping malls) in Asia Pacific region has been made by the high latitude world, with the top ten eight high-end retail markets being swept by Beijing and Shanghai.

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< p > at present, the rise of rents and store prices has led many garment enterprises to switch to commercial real estate and seize the terminal resources.

The Shenzhen Stock Exchange listed the < a href= "//www.sjfzxm.com/news/index_c.asp >" /a "> the half year report of men's wear showed that the net profit of the company decreased by nearly 30% compared with the same period last year.

The amount of funds raised by the company is 674 million 36 thousand yuan. In the eight specific projects, a small amount of money is used to repay bank loans and supplement working capital. The six is to build specialty stores, purchase direct stores and purchase flagship stores, with a view to easing the pressure of rent rise in the future.

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< p > strong > competition: from /strong to /p.

< p > apart from rents, this year's slowdown in economic growth and the impact of e-commerce sales on physical stores are also one of the reasons.

Cao Liang, who works in the art fund, told reporters that he would buy clothes by 90% of his male colleagues.

Brand preference also tends to be G2000, ZRAR, SelectED and other brands.

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< p > "the brand of shopping mall or exclusive store is indeed exquisite, but little change, though it is a formal dress, is too dull and optional space is too small."

Cao Liang said.

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< p > Xu Bin, chief management expert of Beijing frontier consultants, said that on the one hand, it is necessary to improve the efficiency of single store for the enterprises relying on scale efficiency, on the other hand, it is necessary to clarify the channel effect. "Finding the way of the enterprises themselves to carry out the mutual borrowing between the offline and online businesses is the best operation result."

Fast sales preference feedback and high cost performance on the Internet platform make online brands quickly win the market.

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< p > strong > upgrading: from grade to service demand < /strong > /p >

"P", "this year's policy level, the strict restriction of high consumption and luxury atmosphere has also become the direct cause of the high-end men's clothing market."

Yu Hai, general manager of Beijing MIBC international luxury club brand, told the Beijing Commercial Daily that high-end men's clothing consumption has been expanding from simple sales to value-added services, providing value-added services outside the "selling things" to have a lasting and stable customer base.

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > shoes and clothing industry < /a > Senior observer Ma Gang analysis. "After decades of development, garment industry has changed from marketing centered to commodity centered to consumer centered. In 2012, the downturn has begun to show that the industry itself needs new strength.

Consumers' needs such as fashion and personality need to be concerned and satisfied.

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< p > in addition, in the choice of high-end men's wear brands, domestic consumption also has a subtle shift. "For example, this year Burberry autumn winter" a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear < /a > products will increase, Burberry originally thought that the lattice element is the main consumer of women, but found that men's demand is very large in operation, so this year Burberry's men's clothing will be particularly eye-catching.

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< p > for high-end clothing enterprises, Xu Bin said that although the irrational consumption of consumers has been reduced, the high-end consumer groups and consumption capacity are undoubtedly increasing. The key is whether the enterprises can really make the quality of their products really high.

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