LUXLAW Insists On High-End Taste Of Luxury Goods
< p > the interim results of Prada released just this year show that its Asia Pacific growth has dropped from 44% in the same period last year to 18%.
With the government's anti-corruption actions, the call for frugality and the low speed growth of China's economy in the pition period, China's luxury market will inevitably enter a period of slow growth.
But with the growth of the new middle class, the second hand luxury market is expected to continue to grow in the coming period.
On the one hand, based on a large number of young white-collar buyers with limited purchasing power in China, they advocate the international luxury brands. On the other hand, it is also based on the needs of the mature white collar to revitalize the stock brought about by the upgrading of the "a href=" //www.sjfzxm.com/news/index_c.asp "luxury" /a "consumption.
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< p > China's leading luxury goods consignment platform Temple library has accumulated 500 thousand members in two years, of which more than 20 thousand active members.
In 2011, the revenue of temple library reached two hundred million yuan, an increase of nearly 4 times over the same period last year.
And China's annual sales of over 100 billion luxury goods also provide ample supply for the secondary market.
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Unlike P, which is different from most of the existing consignment platforms, luxlaw focuses more on "a href=" //www.sjfzxm.com/news/index_c.asp "clothing" /a and jewelry luxury goods, and adopts "brand selection + replacement consignment + image consultant" mode.
These products are more fashionable and scarce than leather goods and watches.
Many products focus on personalized expression and achieve the scarcity effect of this one.
At the same time, these products basically do not have the possibility of repeated production.
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< p > this is very attractive to our target consumers, the mature middle class and the growing 80 and 90.
These consumers aspire to international brands and personalized expression.
This is also consistent with their goal of achieving their own personality and value through luxury brands.
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< p > in operation mode, luxlaw will combine online display and offline display of sales mode.
Through the way of online shops to better cooperate with the target customers' consumption habits, attract consumers' attention, and release new products at the same time.
Consumers can also go to offline shops to better experience and identify authentic products, and get better experience in clothing and accessories.
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< p > on the basis of expanding the product line in the future, consumers can make a one-stop shopping experience from clothing to < a href= "//www.sjfzxm.com/news/index_c.asp" > Accessories "/a" to leather goods in our physical shops, and create a personalized image.
We will also guide consumers to provide us with the source of goods, such as taking out an extra package exchange to get a dinner and a little black dress, and make full use of their luxury resources to create the overall image.
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< p > compared with buyout operation mode, consignment operation mode can minimize inventory risk and cash flow pressure.
Management teams can better focus on pricing, purchasing process optimization, brand marketing and value-added services development.
The future development focuses on the development of a series of value-added services such as consignment product management, maintenance, identification and so on.
At the same time, with the increase of product category, we will continue to expand offline, so that more consumers can experience our services.
This brand new boutique model has attracted many overseas luxury brands and big brands.
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< p > luxury consignment shops have sprung up in overseas developed countries.
Japan's Buffalo, Exchange and so on, have become world-renowned luxury consignment brands.
Buffalo trading market has 33 chain stores in the United States, and its annual profit growth rate is above 16%.
With the slowdown in sales of first-rate luxury goods, we are optimistic about the accelerated growth of second-hand luxury goods.
Of course, the concept of luxury consumption by domestic consumers is not yet mature.
It will take some time for the concept of second hand luxury paction and the cultivation of loyal consumers.
But we are very confident that we can guide our customers to find the demand for second-hand luxury goods through their own business models.
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