"Catching The Eye Of Consumers" Has Become The New Direction Of Children'S Clothing Marketing Strategy.

< p > < strong > > < /strong > a target= "_blank" href= "//www.sjfzxm.com/" > strong > shoes > /strong > < /a >.

< p > < < a href= > //www.sjfzxm.com/news/ > shoes > /a > in the past boys, they sell well in dark colors, but this year it is a beautiful color that sells well.

Qiao Feng, the person in charge of COOSKIN shoes, told reporters that today's children's shoes are more than just the color of the vamp. The colors of the shoes are no longer as white and black as they used to be. Bright blue, yellow, orange, pink and so on are becoming the mainstream colors of the soles, and even the color matching between the sole and the upper has become very particular.

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< p > at the sugg bear brand press conference, the responsible person of the International Fashion Federation's fashion trend research center said that the future "a href=" //www.sjfzxm.com "children's products" /a "market" will be full of beautiful colors, and the purpose is to catch consumers' eye balls.

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< p > "the design of children's shoes today will combine the stylish fashion with the use of colors, with lightweight materials, giving consumers a strong visual impact."

Today, the design of children's products, whether they are craft or color, is more sophisticated, and strives to attract more consumers' attention.

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< p > footwear and accessories will highlight creativity, technology and design, focusing on the serialization and collocation of products, so as to achieve integrated sales of equipment.

Hong Qinming, executive director of Mingwei camel (Hongkong) Holdings Limited, said that the company will integrate more high-tech projects into products, such as high-end a target= "_blank" href= "//www.sjfzxm.com/", "clothing less than /a" fabric detection system, functional materials research and development projects, etc., combined with the promotion of these new fabrics and technology elements, it will inject new vitality into the products, and will be closer to the fashion trend in color.

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< p > people in the industry say that children's products are very visual in detail, such as shoelaces.

"Some children's shoes are equipped with two pairs of different colors of shoelaces, more colorful choices.

Besides, even if the shoe insole is put into the shoes, besides the function of deodorant and antibacterial, there are many colors for consumers to choose.

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< p > < strong > display management is exhausted. < /strong > /p >

< p > Mingwei camel youngster outdoor equipment has put forward the latest brand strategy in this season. The introduction of display management in terminal marketing channels and the establishment of benchmarking stores are important measures in the second half of the year.

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< p > "in terminal display, we will pay more attention to visual merchandising."

Hong Qinming said that in addition to focusing on product mix and window display to pay more attention to the integration, convenience and real-time display of goods, the company will also attract consumers through a series of brand activities.

"For example, to enhance interaction with consumers in product development, collect children's oil paintings in terminal retail stores, and select appropriate design elements that can be pformed into terminal products.

The whole process of this series of activities will be displayed in the terminal channel.

He said, in addition, brand terminals will strengthen the training of retail teams, achieve precise operation and deep implementation, and set up the image of benchmarking stores.

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Luo Zhengming, deputy general manager of dog dog (Hongkong) International Holdings Limited, said that the development trend of children's products industry in the future is definitely to develop products around the needs of consumers. P

"Seize the eyes of consumers, in order to seize the market, which is the core issue of children's products companies are quietly studying."

He believes that in the case of more and more market competition, consumers need more cost-effective a href= "http:// www.sjfzxm.com/news/index_c.asp" > brand < /a >.

"This is also an important reason for the collective effort of the brand.

In the terminal to attract consumers, it is very important to do a good job of visual merchandising.

He said.

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