OTB Collaborate With Sapientnitro In Online Retail Business

After ending the cooperation with YooxSpA in Italy, Italy fashion tycoon RenzoRosso subordinates Luxury goods Group OTB (OnlytheBrave)'s Diesel will launch online retail business in North America through multiple partners such as eBayInc. (NASDAQ:EBAY) and SapientNitro.

According to insider information, Diesel intends to establish a multi-channel operation ecosystem in North America to integrate solid retail stores and online sales websites. SapientCorp.'s global integrated marketing and technology service enterprise SapientNitro will be responsible for the design and operation of the platform, while eBayInc.'s eBayEnterprise is responsible for logistics and customer services. The three party cooperation will start in November 1st, and the "ecosystem" will operate from early 2014.

EBayEnterprise attracts Diesel because of its cross channel integration capability, enabling consumers to choose multiple ways of receiving and exchanging goods, and having LeviStrauss&Co.. Levis EBayEnterprise of customers such as RalphLaurenCorp. (NYSE:RL) Ralph Lauren, QuiksilverInc. (NYSE:ZQK), Speedo and Timberland in North America. Clothing field In a stable position.

The cooperation between Diesel and YooxSpA in North America will be officially terminated in October 31st, but YooxSpA will continue to manage its single brand online sales website for Diesel in the next six years based on the previously updated contracts between the two sides. It will focus on Europe and Japan, and China and Hongkong website will also be launched in the future. However, it is said that Diesel will have the right to terminate the partnership after 2014.

According to the disclosure, Diesel US e-commerce business accounts for only 2% of YooxSpA2012's turnover. YooxSpA investor relations and financial communications director SilviaScagnelli interviewed by WWD said diesel.com's US average customer price was 43% lower than that of other single brand websites operated by the group. However, industry news has pointed out that Diesel's overall business is one of the highest single brand stores in YooxSpA, so if Diesel feels that it will terminate its cooperation next year, it will be a great loss to YooxSpA. Diesel2012 earned 1 billion 100 million euros in revenue.

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The founder and President of DIESEL was MR.Renzo Rosso. Before he set up a DIESEL card, he was specially tailored for the royal family of Italy to make the best fitting jeans. She was very satisfied with the royal family, and was well received. However, there was not much money in the royal family. After all, the aristocratic royal family was scarce. So, RENZO and his two friends decided to set up a company to provide a good fit, good quality and reasonable price to all the public.

The Diesel logo, which is full of holes, stains and hand rinsed old jeans, is always subject to complaints from customers. They mistakenly think it is defective products, Dirty. 30 years later, the Diesel brand became the sexiest symbol, and fans of the Diesel brand all over the world.

Diesel's style is young and creative, and Diesel and Diesel customers form a small and self satisfied communication, just like Renzo Rosso (Renzo Rosso) said: "Diesel never induces customers to buy anything, but convey a sense of life, I believe that the customer's intelligence, they believe me." Diesel is an impressive clothing series with a distinctive "D" letter, mainly designed for men and women in jeans.

Diesel has launched different series for different consumer groups: Diesel is a series of costumes with a distinctive "D" letter, which is mainly designed for jeans and men's clothing. The DieselStyleLab series is a series of senior casual wear designed, woven and creative, aiming at the new design and favorite consumer groups. Diesel Kids is a series of clothing for children.