Fu Jie, President Of Giovanni: Managing The Business With Diligently

Fu Jie, chairman of Giovanni fashion company, said that the continued fashion trend and the regional selection of professional models are effective measures to enhance the charm of traditional industries and enhance their competitiveness with culture. At present, the domestic women's wear market is weak and brands. Fabric Under the competitive trend of style and business mode, Giovanni's more than 260 brand self owned stores in the country still maintain a growth rate of 60%, and the annual sales revenue will reach 700 million yuan.

As an enterprise engaged in the production of women's clothing in China, in recent years, the domestic clothing market is facing difficulties such as large inventory of goods, difficulties in capital recovery, production growth and sales decline. Giovanni decided to design creativity as the driving force for enterprises to gain market competitive advantages, and launched the Giovanni fashion creative center in November last year.

　 Fu Jie In order to fully demonstrate the strength of design and the competitiveness brought by the design, Giovanni not only invested tens of millions of dollars in new product development every year, but also set up an expert design studio in Giovanni creative center. The studio is composed of Giovanni brand design consultant from Italy and France Fashion Design Institute. They regularly come to the company and Giovanni design and research team to carry out research on international market color trends, fabric innovation culture, commodity innovation concept and so on. With the concerted efforts of all parties, the number of new clothing products put on the market every year by Giovanni has increased by 20% over the same period of last year, reaching as many as 1000. Moreover, these costumes have creatively integrated the colors of international popularity, implicit intelligence and high quality real silk fabrics, highlighting the charming characteristics of target consumers, and thus forming their own unique characteristics in many brands of women's clothing market.

How does the traditional clothing industry face the changing consumer market in the development of diversified commercial forms? innovate Brand business model is also one of the key factors to enhance the charm of fashion. In response to the practices of many brands, such as multi brand operation, online and offline joint development of the market, the brand image of high-end commercial centers, flagship stores, and the use of the three or four line city market to encircling the central city, the company has taken a new path. It has adopted measures such as compressing manufacturing capacity, increasing design innovation and fashion creativity, improving the rhythm and marketing level of commodity logistics, and so on, so as to promote the fashion development process of the company. At present, Giovanni only 1/3 employees are making clothes, and most of the employees are engaged in fashion design innovation, brand marketing and commodity logistics. Vice president of China Textile Industry Federation Zhang Li In the survey of Giovanni fashion and creative center, we pointed out: integrating innovation idea into the industrial development form and brand service function, Giovanni creative center represents the development direction of the urban industry from industrial products to fashion culture in promoting the traditional clothing industry to release the charm of the times.

To accurately convey the spirit of brand fashion, Giovanni also created a brand. Cultural training camp Continue to develop brand culture training for employees, organize employees to donate money and goods to disaster areas and hope primary schools, so as to infect dealers and impress consumers.

Fu Jie said that the sustained growth of China's economy has promoted the transformation process from traditional manufacturing mode to design innovation and independent brand mode. Fashion creative industry has become the core tool of product and service innovation. In the increasingly creative driving role today, Giovanni ladies wear symbol semantics. Aesthetic principles Integrating into the industrial development form and brand service function, we will make active and useful exploration in creating the diversity of Chinese fashion culture and meeting the changing social consumption demand.