Data Analysis: High Growth Of Domestic Textile Industry Is Difficult To Sustain

< p > in the past ten years, with the high export growth and strong domestic demand, it has been defined as "a target=" _blank "href=" //www.sjfzxm.com/ "> textile < /a > gold for ten years.

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< p > data show that the average annual output value of home textile industry is as high as 654 billion yuan, with an average annual growth rate of 20%. It has been listed as one of the high growth industries in China, giving birth to a group of industry giants.

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< p > however, the industry believes that due to the lack of domestic demand and weak export, especially the core competitiveness needs to be improved, the extensive growth mode of home textile industry will not be reproduced.

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< p > < strong > high growth ending > /strong > /p >

< p > the home textile industry has been hailed as the "safe haven" of China's economy.

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After P 2000, along with China's real estate industry's singing, the home textile industry has entered a period of rapid development, with an average annual growth rate of over 20%.

In 2007, the annual output value of home textile industry has reached 7 yuan and 90 billion yuan. In 2008, the development speed of home textile industry has slowed down, but it still increased by 11.4% compared with the same period last year, and its output value reached 880 billion yuan.

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< p > the expansion of the three leading companies in the textile industry obviously embodies this characteristic.

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< p > Roley's home textile business income surged from 552 million yuan in 2006 to 1 billion 145 million yuan in 2009 and 2 billion 382 million yuan in 2011.

Within a few years, leapfrog growth has been achieved, and net profit has surged from 49 million 250 thousand yuan in 2006 to 374 million yuan in 2011.

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At the same time, while profit growth, Luo Lai home textile launched the "1000 City store" plan, which aims to build about ten thousand chain stores in about 1000 cities.

At the end of 2006, there were 1043 sales outlets throughout the country.

At the end of 2011, the number increased to 2371, and the sales terminal increased by 1328 in five years, with a growth rate of 127.3%.

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< p > the other two leading enterprises of home textiles -- fuanna and Meng Jie have rapidly expanded their competitive advantages.

Meng Jie home textile achieved sales revenue of 1 billion 252 million yuan in 2011, an increase of 46.4% over the same period last year, and the sales income of fuanna reached 1 billion 453 million yuan in 2011, an increase of 36% over the same period last year.

By the end of 2011, the number of shops opened by the two enterprises was 1851 and 2420 respectively.

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At P, Luo Lai lives in East China and fuanna controls Southern China and Meng Jie is based in Central China, forming a tripartite confrontation.

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< p > 2012, the market took a sharp turn.

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< p > in the first half of 2012, after the listing performance growth rate was almost no less than 40%, the decline of net profit for the first time came after the downturn.

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< p > the three quarter of 2013, the sales of home textiles began to decline since the beginning of the year.

Three quarterly reports show that in the first three quarters of 2013, operating income was 1 billion 723 million yuan, down 6.8% compared to the same period last year. Net profit was 237 million yuan, down 6.3% from the same period last year.

In the single quarter, operating income in the third quarter was 645 million yuan, down 20.5% compared with the same period last year. Net profit was 100 million yuan, down 16.2% from the same period last year.

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< p > in the first half of 2012, Meng Jie home textile also finished singing after the listing, and the indexes such as revenue and net profit slowed down sharply.

The three quarterly report in 2013 showed that the operating income of the first three quarters of the dream house was 929 million yuan, and the net profit was 50 million 313 thousand yuan, representing an increase of 15.24% and 9.22% respectively.

In the third quarter, the net profit of single quarter reached 2 million 660 thousand yuan, a sharp increase of 1085.35% over the same period.

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< p > behind this seemingly brilliant report card, the net profit margin of Meng Jie home textile in the third quarter is only 0.97%.

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< p > < strong > affected by many factors < /strong > < /p >.

< p > > the reasons why the home textile industry is now desolate are mainly three aspects: first, the demand is reduced, and the textile industry is closely related to the real estate development and the overall economic level. At present, China's real estate market has been strictly regulated, the GDP growth rate has slowed down, and the domestic textile industry has been hit harder. Two, the upgrading of products is slower, and the recent low carbon home textiles have been sought after for a while. Three, the expansion of online channels is slow, and most enterprises are still struggling in traditional channels.

Zhu Qinghua, a light industry researcher at CIC, said in an interview with our reporter.

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"P > Roley, Wang Han, representative of home textile security affairs, and Hu Zhenchao, Fu Nan" Dong Ma ", told reporters that due to the slow growth of the macro-economy and the severe regulation of the real estate market, coupled with the weak recovery of the world's major economies, the slowdown in China's macro-economy and the lack of domestic demand, the home textile industry was also inevitably affected and affected, and the pace of rapid growth in the home textile industry began to slow down.

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"P >" since 2011, the fluctuation of cotton prices is also an important factor affecting the operation of the home textile industry.

In addition, because of the rising labor costs and the weakness of export demand, home textile production enterprises, which are mainly made up of bedding and cloth, are facing great challenges.

Hu Zhenchao added.

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< p > at the recent China Home Textile Conference held recently in 2013, Yang Zhaohua, President of the China Textile Association, revealed that 23 of the 193 enterprises that were followed by the association had 23 losses, up from 50 million yuan, up 130.9% over the same period last year.

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< p > on the other hand, last year, there were 69 enterprises that were higher than the average profit rate of the industry, and 62 this year, but the profit share increased by two percentage points, which means that the strong are strong and the weak are very weak.

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Gao Xiaoshi, a senior industry researcher, believes that because of the stable consumption pattern of domestic textile consumption in China, the competition in the domestic textile industry presents the characteristics of low industry concentration, lack of regional characteristics and no national leading brand in P.

Although there are 2 enterprises, there are only 50 enterprises with an output value of more than 100 million yuan.

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< p > some analysts also pointed out that the low growth of business income also reflected that the sustainability of a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textile Industry < /a > extensive growth has been difficult to maintain.

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< p > < strong > to specialization and individuation development < /strong > < /p >.

< p > it is learnt that the developed countries of the United States, South Korea and Italy have experienced the grim torment of the industry development. But they have explored the matching route of pformation in the environment of depression, thus establishing an important position in the global textile < a target= "_blank" href= "//www.sjfzxm.com/" > clothing /a > industrial value chain.

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< p > at present, the domestic textile industry is facing a situation of soaring labor costs. The US textile industry has also felt that under such a development environment, the measures taken by the United States are not to stop expanding production, but to work hard in the research and development of textile industry technology and equipment, and continuously improve productivity, pforming the traditional traditional home textile industry into a technological development mode.

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< p > facing the situation of factory failure and the shift of enterprise production to low cost countries, the US textile and garment industry has not gone downhill together with many countries, but has developed to a higher technological level and automatic production level.

The United States uses the advantages of high-tech industry to continuously strengthen the textile and garment industry, develop advanced textile production technology, occupy the technical commanding heights of the textile and garment industry chain, thereby promoting the continuous pformation and upgrading of the industry and maintaining its control in the industrial chain.

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Less than P, the Chinese market today only keeps processing high-end clothing abroad, and it is difficult to create a brand with local characteristics and influence.

Italy has also faced such difficulties. For this state, Italy has chosen to integrate its own historical and cultural treasure house and open up an innovative way of development.

The textile and garment industry in Italy has been pushed into the global high-end industrial chain.

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< p > "the future development path of home textile industry is mainly reflected in providing professional, personalized products and services.

To truly develop this area, enterprises need to form their core competitiveness and reflect differentiation.

Zhu Qinghua, a light industry researcher at CIC, believes that under the premise of expanding domestic demand, enterprises should invest more in product research and development, constantly improve production technology and improve the professional quality of employees, so that products can really be accepted and liked by consumers.

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< p > Yang Zhaohua said that the industry will usher in a wave of mergers and acquisitions in the next two or three years.

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