Xu Jingnan: Making Full Efforts To Build PEAK International Brand

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< p > < strong > 20 years, grinding a sword < /strong > < /p >

< p > > a href= "//www.sjfzxm.com/pioneer/" > international market < /a > has strong attraction for any enterprise. Some domestic sports brands are also trying to take the road of international brand, but as Xu Jing Nan said, creating international brands is not a work done overnight, but a result of long-term adherence.

For this reason, PEAK has been preparing for 20 years.

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At the beginning of the establishment of PEAK, P has a very lucky name "Feng Deng", which is in line with the Chinese people's aesthetic but not conducive to the recognition of the international market. For this reason, PEAK's first step is to turn the "Feng Deng" into "PEAK" and endow the Olympic spirit. The second step is the international registration of trademarks. At present, PEAK has registered in more than 160 countries around the world.

The third step is to internationalize management standards and quality standards.

In 1995, PEAK passed the certification of ISO9002 international quality management system and product quality assurance system, and became the first batch of double certification enterprises in the domestic sports shoes industry.

The fourth step is to acquire the endorsement of international high-end, authoritative organizations and stars.

PEAK wisely chose the basketball game which gradually became popular in China and aimed at organizing NBA and its basketball star resources in the world's top events.

In 2009, PEAK went public in Hong Kong stock market.

This is the fifth step of PEAK's Internationalization: the integration of listed companies into the international capital market.

In Xu Jingnan's view, Hongkong is an international capital market, which can bring PEAK brand to the whole world and accelerate PEAK's < a href= "//www.sjfzxm.com/pioneer/" > capital internationalization < /a > process.

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< p > < strong > common values have been endorsed by international resources < /strong > /p >

< p > creating brand requires resource carriers, otherwise there will be no way to achieve strategic goals.

In 1991, PEAK built the first pair of big yards basketball shoes for the Bayi team and signed Liu Yudong's endorsement. PEAK's basketball genes were also planted.

Since 2005, PEAK has entered the two stage of brand development. PEAK has launched the development of "a href=" //www.sjfzxm.com/pioneer/ "internationalization strategy" /a.

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< p > PEAK is the first Chinese brand to enter the US NBA Houston rockets home.

At the same time, PEAK launched the star endorsement program, the first choice for the Rockets Sean Battier as spokesperson.

With the gradual deepening of cooperation between PEAK and NBA, PEAK signed nearly 20 players in 2007.

Many stars have become the evidence of the professional quality of PEAK products.

In 2011, PEAK became the world's highest Basketball Management Organization - FIBA's global partner. In 2012, the Miami champion team, the Miami heat, became PEAK's "a href=" //www.sjfzxm.com/pioneer/ "partner" /a.

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< p > in the 9 years since the start of brand internationalization, PEAK launched the "brand promotion stereoscopic strategy" supported by NBA's home sponsorship, signing NBA stars, establishing overseas agencies and synchronous development of outlets. It has been widely recognized by the industry and has become a well-known PEAK model.

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< p > "on the way to enter the international market and become an international brand, PEAK has much to do."

Xu Jingnan bluntly said that everyone is combining their dreams, the dreams of every company and the great rejuvenation of the Chinese nation. For PEAK, the world-famous a href= "//www.sjfzxm.com/pioneer/", the national brand /a, is PEAK's "China dream".

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